Saturday, July 08, 2006

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SEO Works...Really, It Does! (Search Engine Guide)

Business Week has a great article about a small business owner in California that maxed out her local marketing and decided to tap into a new customer base via search engine marketing. In just 18 months time, the campaign helped shift the customer base from being 80% local to just 33% local.

That time frame also way the addition of 55 international customers. It's a great success story and it's nice to see some positive coverage of search marketing in the news without the obligatory mentions of sneaky, black hat, voodoo marketing techniques.”
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