Sunday, June 25, 2006

Search wars: Is mighty Google vulnerable?
(The - Canada)

"The Google brand has taken on a life of its own," concedes Jim Lanzone, the boss of, the fourth-largest but fastest-growing search engine, and this simultaneously frustrates and delights him.

It frustrates him because people say they "google" things even when they go to Ask or other engines to search the Web; because Google is considered, for no good reason (in his opinion), "the safe choice under pressure;" and because many people "don’t seem to want choice" and stick to Google out of mere inertia.”