Thursday, May 25, 2006

Peter Da Vanzo’s Top 10 SEO Mistakes
(Search Engine Journal)

“Are you making mistakes in your SEO campaign which may hurt your business, or that of your clients’, in the long run? Peter Da Vanzo, long time SEO and search engine forum, blog and news contributor, has put together his Top 10 SEO Mistakes at the V7N Search Marketing Blog. Here are the top three:

1. No Marketing Plan - if you don’t know who your market is, and what they want, rankings will not help you. They’ll just help chew bandwidth and raise your opportunity cost.

2. Selecting Keyword Terms Based Only On Traffic Volume - you need to be number #1 for “cars”, because the term “cars” recieves a lot of search queries and you sell “cars”? That won’t do you a lot of good if you only sell cars in Fiji. See #1.

3. Selecting Keyword Terms That Have Little To Do With Your Service - the days of drag-net SEO using off-topic keyword terms are long gone. Be specific. If you sell cars in Fiji, you want “car dealers Fiji”, and semantic variations thereof.

Read the rest of Peter’s Top Ten SEO Mistakes and add some of your own!”