Wednesday, May 10, 2006

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Firefox Backers Create 'Destroy IE' Campaign
(PC World)


“SAN FRANCISCO -- A group of self-titled "political activists" in Massachusetts has started an aggressive campaign to get browser users to switch from Microsoft's Internet Explorer to Mozilla's Firefox.

Taking advantage of a new program by Google, the campaign, called Explorer Destroyer, pays users $1 for each referral to Firefox made through Google Toolbar, according to the group's Web site.

How It Works

According to the Explorer Destroyer Web site, the group offers Web-site owners scripting technology that detects whether a visitor is running IE. If so, an alert will appear advising the visitor to download Firefox so they can either view the site better or view it at all.

Whenever a visitor to a Web site using the group's technology switches to Firefox from IE, the owner of the Web site will get the referral fee if they have signed up for Google's AdSense program.

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