Wednesday, May 03, 2006

Take Responsibility For Your Seo/Sem Program
(Search Insider)

“ON THIS DATE IN 2006, I am prepared to declare that SEO/SEM works! The number of companies (both large and small) that have figured out a workable, ongoing, ROI positive strategy is impressively large.

That being said, the number of organizations who are still stumbling along is disappointingly huge as well.

Rather than touting the successes, let's examine why so many companies haven't graduated from Search 101--and in many instances, doubt the viability of this fantastic marketing channel.”