Five Big Online Marketing Mistakes (iMediaConnection)
Portent Interactive's CEO discusses how to avoid common marketing mistakes while using a holistic approach to design, structure and buying.
Mistake #1: Thinking That Keyword Advertising Is Everything
Mistake #2: Thinking Cool Design Equals Good Marketing
Mistake #3: Ignoring Measurement
Mistake #4: Ignoring Return on Investments
Mistake #5: Assuming that Meta-Tags Can Help With Search Engine Optimization