Monday, May 01, 2006

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Five Big Online Marketing Mistakes (iMediaConnection)

Portent Interactive's CEO discusses how to avoid common marketing mistakes while using a holistic approach to design, structure and buying.

Mistake #1: Thinking That Keyword Advertising Is Everything
Mistake #2: Thinking Cool Design Equals Good Marketing
Mistake #3: Ignoring Measurement
Mistake #4: Ignoring Return on Investments
Mistake #5: Assuming that Meta-Tags Can Help With Search Engine Optimization

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