Wednesday, May 31, 2006

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Top search engines in April 2006: Google - 50%, Yahoo! - 22%, MSN - 11% (IT Facts | ZDNet.com)

“Google accounted for 50% of all searches conducted in April 2006, followed by Yahoo! and MSN, with 22 and 11%, respectively. Google gained 3% in market share, while Yahoo! remained flat and MSN dipped slightly.”
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Friday, May 26, 2006

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Beyond Google and Yahoo: New, Nifty Search Engines to Optimize Your Research (Marcus P. Zillman blog)

http://www.llrx.com/features/supersearch.pdf

”Barbara Fullerton and Sabrina I. Pacifici's recommendations focus on subject area and issue-centric sites to facilitate obtaining search results that are better targeted to the scope of your requests.

Whether you are looking for government data, blogs, RSS feeds, video, podcasts, news or scientific papers, this guide will serve you well.”
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Thursday, May 25, 2006

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Peter Da Vanzo’s Top 10 SEO Mistakes
(Search Engine Journal)


“Are you making mistakes in your SEO campaign which may hurt your business, or that of your clients’, in the long run? Peter Da Vanzo, long time SEO and search engine forum, blog and news contributor, has put together his Top 10 SEO Mistakes at the V7N Search Marketing Blog. Here are the top three:

1. No Marketing Plan - if you don’t know who your market is, and what they want, rankings will not help you. They’ll just help chew bandwidth and raise your opportunity cost.

2. Selecting Keyword Terms Based Only On Traffic Volume - you need to be number #1 for “cars”, because the term “cars” recieves a lot of search queries and you sell “cars”? That won’t do you a lot of good if you only sell cars in Fiji. See #1.

3. Selecting Keyword Terms That Have Little To Do With Your Service - the days of drag-net SEO using off-topic keyword terms are long gone. Be specific. If you sell cars in Fiji, you want “car dealers Fiji”, and semantic variations thereof.


Read the rest of Peter’s Top Ten SEO Mistakes and add some of your own!”
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Wednesday, May 24, 2006

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One Billion People Online! (eMarketer)

“According to Worldwide Online Access: 2004-2010 the world reached a milestone late in 2005 as Internet access became available to one billion people worldwide, with approximately 845 million using it regularly.”
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Thursday, May 18, 2006

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SEO Tools - Find a Free SEO Tool on the Web (Web Search, About.com)

“Use these search engine optimization tools to analyze your keyword density, view how search engine spiders see your site, check your backlinks, and much more.
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Tuesday, May 16, 2006

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Search Engines' Sordid Side (MSN Money)

“As useful as search engines can be, a recent study reveals they also come with major risks. An innocent search may end up directing you to a site that infects your computer with spyware or subjects you to spam, phishing, and other online scams.

SiteAdvisor, which McAfee (NYSE: MFE) recently purchased, drew some scary conclusions from an extensive study on five key search engines: Google (Nasdaq: GOOG), Yahoo! (Nasdaq: YHOO), Microsoft's (Nasdaq: MSFT) MSN Search, AOL, and Ask.com. According to SiteAdvisor's estimates, U.S. consumers make about 285 million clicks to hostile sites per month through these major search engines.

Another interesting finding from the SiteAdvisor study: Sponsored search results, where advertisers pay for top placement, are likely to be more harmful than "organic" searches based on relevance and other unbiased factors. SiteAdvisor found that a sponsored Google search is more than twice as likely to involve an unsafe site as its organic searches. Ask.com's sponsored searches are four times as likely.”
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Friday, May 12, 2006

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Spyware, Rootkit Maker Stops Distribution (eWEEK)

“ContextPlus, an adware company implicated in a large number of stealth rootkit infections, has stopped distributing its software, citing concerns over the practices of some distribution partners.”
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Wednesday, May 10, 2006

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Firefox Backers Create 'Destroy IE' Campaign
(PC World)


“SAN FRANCISCO -- A group of self-titled "political activists" in Massachusetts has started an aggressive campaign to get browser users to switch from Microsoft's Internet Explorer to Mozilla's Firefox.

Taking advantage of a new program by Google, the campaign, called Explorer Destroyer, pays users $1 for each referral to Firefox made through Google Toolbar, according to the group's Web site.

How It Works

According to the Explorer Destroyer Web site, the group offers Web-site owners scripting technology that detects whether a visitor is running IE. If so, an alert will appear advising the visitor to download Firefox so they can either view the site better or view it at all.

Whenever a visitor to a Web site using the group's technology switches to Firefox from IE, the owner of the Web site will get the referral fee if they have signed up for Google's AdSense program.

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Tuesday, May 09, 2006

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Yahoo Faces Class-Action Spyware, Ad-Sales Suit
(PC World)


Antispyware activist files a lawsuit accusing Yahoo of placing ads with spyware vendors.

“An antispyware activist and lawyer has filed a class-action lawsuit against Yahoo, accusing the Web heavyweight of placing advertisements on spyware-vendor and "low-quality" sites.

Ben Edelman, a Massachusetts lawyer and spyware researcher, is one of the lawyers who filed the lawsuit earlier this week on behalf of Yahoo advertiser Crafts By Veronica, as well as other advertisers.

The lawsuit, filed in U.S. District Court in New Jersey, accuses Yahoo and its ad sales subsidiary Overture Services of charging higher rates for ads promised "premium" placement, but then placing those ads on spyware-vendor sites and on Web pages with URLs that are misspellings of popular sites.”
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Monday, May 08, 2006

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The future of search (NarketWatch)

Commentary: What experts think of Ask, MSN, others

SAN FRANCISCO (MarketWatch) -- If you missed the panel discussion Wednesday on the future of online search at the Ad:tech conference in San Francisco, this column has the highlights.

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Saturday, May 06, 2006

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Google Music madness (Googling Google | ZDNet.com)

Rumors have been circulating about a Google Music offering for quite a while now, and just today I received more fuel for that fire by someone who wishes to be called "Muze".

Muze says that Google is working on a product named "Google Music" to rival "Yahoo Music". Audio files are said to be downloadable (for a price) and there will also be videos, previews, etc.”
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Thursday, May 04, 2006

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Spyware? What Spyware? (eMarketer)

“According to the first-ever "Spyware Quiz" conducted by McAfee's SiteAdvisor, a staggering 97% of Internet users are just one click away from infecting their PCs with spyware, adware or some other kind of unwanted software.

No matter how knowledgeable or perceptive you thinkyou are, no one can rely on instincts or perceptual clues alone. If you still don't believe that, take the Spyware Quiz for yourself, click here."
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Wednesday, May 03, 2006

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Take Responsibility For Your Seo/Sem Program
(Search Insider)


“ON THIS DATE IN 2006, I am prepared to declare that SEO/SEM works! The number of companies (both large and small) that have figured out a workable, ongoing, ROI positive strategy is impressively large.

That being said, the number of organizations who are still stumbling along is disappointingly huge as well.

Rather than touting the successes, let's examine why so many companies haven't graduated from Search 101--and in many instances, doubt the viability of this fantastic marketing channel.”
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Tuesday, May 02, 2006

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Google releases free 3D sketching tool (InfoWorld)

“Google has released a free version of the SketchUp application for creating, viewing, and modifying 3D images it acquired when it bought @Last Software in March.

SketchUp is particularly well-suited for users interested in creating 3D models of structures, such as houses, sheds, decks, home additions and woodworking projects, according to Google.”
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Monday, May 01, 2006

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Five Big Online Marketing Mistakes (iMediaConnection)

Portent Interactive's CEO discusses how to avoid common marketing mistakes while using a holistic approach to design, structure and buying.

Mistake #1: Thinking That Keyword Advertising Is Everything
Mistake #2: Thinking Cool Design Equals Good Marketing
Mistake #3: Ignoring Measurement
Mistake #4: Ignoring Return on Investments
Mistake #5: Assuming that Meta-Tags Can Help With Search Engine Optimization

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