Saturday, April 08, 2006

Euro Women to Outpace Men Online in Near Future (ClickZ)

“Women in Europe increased their Web usage at a faster rate than men in the past three years, according to a report published by the European Interactive Advertising Association (EIAA)'s Mediascope Europe unit.

Last year, men spent an average 11 hours per week online compared to women who spent an average nine hours per week. While men currently spend more time online, over the past three years men increased internet usage by 54 percent, while women's usage rose 63 percent."

Women Narrow the Internet Gender Gap, Survey Finds (Washington Post)

“The report ["How Women and Men Use the Internet (Pew Internet & American Life Project)"] found that 86 percent of women ages 18 to 29 were online, compared with 80 percent of men in the same age group. Among African Americans, 60 percent of women are online, compared with 50 percent of men.”