.Is Your Website Content Delivering You Results? (Web Pro News) The Importance of Keeping Content Up to Date: Imagine you're the owner of a successful car dealership but when your customers look at the cars listed on your website they notice that the cars are a month or so old or, even worse, they call you only to find out that that dream car they were looking at sold a week ago? .
.Mozilla users urged to upgrade (ZDNet UK News)“Security experts strongly recommend that Mozilla users shift to the latest versions of Firefox, Thunderbird and SeamonkeyAccording to security firm Secunia, there are a total of 21 flaws in the older versions of Firefox, such as Firefox 1.5, some of which it described as critical.”.
.Google Considering Notifying Webmasters of Some Penalties (Search Engine Guide)”Web site owners have been clamoring for years over the idea of being notified when their site is removed from the index. According to Matt Cutts, Google is not only starting to do this on a limited basis, they're actually planning on implementing this even more often in the future. I'll make note that Matt explains that the notifications are designed to go to web sites that are inadvertently doing things that might get them banned...not to notify all sites. After all, Google has no desire to let spammers know exactly how close to the line they can come. ;) You can get the full story on Google's plans at Matt's blog.”.
.Are Google Results More Relevant? (internetnews.com) “TORONTO -- Apparently Google isn't just the most trafficked and utilized search engine; it may also well be the most relevant as well. A panel at the Search Engine Strategies Toronto conference revealed that people perceive Google provides more relevant results than other search engines.”.
.Microsoft Security Updates -- Third Party or Wait 'Til Super Tuesday? (Tech Talk) “Recently I mentioned a new security issue with Internet Explorer -- it was another one of those new and annoying flaws where you did not have to click on something to compromise your computer -- you merely had to visit a Web page. A few days ago I saw an AP article about the new flaw and Microsoft's response. They do not want users to apply third-party patches to fix problems; instead, they want users to wait until Microsoft's monthly patch updates, which occur on the second Tuesday of each month (thus, Super Tuesday.)
The third parties say they appreciate that creating patches can be complicated and tricky, but users should not have to be vulnerable to an exposed security issue for up to four weeks, as Microsoft waits until patch time. It got me thinking -- what's the standard I should apply? Should I always wait on Microsoft or should I use third-party patches? After pondering it for a minute I realized I did have some standards, I just hadn't thought them out.”.
How much do you Google? (JoeSchmidt.com)
“Just about one year ago today, the Google personalized homepage started recording your Google search history while you were logged into their site.
For some that might be a scary proposition but for this blog, eh, not so much.
Here at JoeSchmidt.com we throw caution to the wind, I figure they've got enough data on me now between this blog, my gmail account, and Google Calendar why not throw a few more megabytes of data onto the pile.”
.Free Language Translation; How To Find Free Language Translation Sites (About.com) “Free language translation sites on the Web have made it possible for Web searchers to read documents and sites from all over the world, in any language. Have you found something online that you'd like to read, but don’t know how to read the language it’s presented in? Whether you need to translate something from English to French, Spanish to German, or Swahili to Latin, you'll be able to do it with my list of free language translation sites.• Free Newspaper Translation • Softissimo• Babelfish by AltaVista • Google Translator • Langenberg Language Translation • Dictionary.com. • Machine Translation Engine • Translation Wizard • AjaxTrans • POPjisyo • Binary Translator"
.Questions for Ben Edelman (ClickZ) “Spyware expert Ben Edelman is trying to get beyond inferences and document what's really going on. He's able to do this because he works directly with infected computers to identify harmful download and marketing practices. He can say with certainty, for instance, that a Yahoo! Publisher Network ad was syndicated out to an unethical spyware environment, because he documented it on his very own computer. Yahoo! tends to figure prominently in Edelman's investigations, and he says it's not because he's targeting the company specifically. "When I look in dark alleys, Yahoo! is there to be found," he said. "I didn't pick Yahoo!. Yahoo! picked me." Edelman recently talked with ClickZ about his ongoing investigations into spyware, whether there's such a thing as "legitimate adware," and the cascading chains of affiliates and ad network relationships that he says ultimately harm advertisers.” .
.Top 10 Social Bookmark Sites (About.com)“What are social bookmarking sites?Basically, these are sites that allow users to post their favorite sites, using tags (or keywords) to categorize and organize them; then other users can take these bookmarks and add them to their own collection or share them with even more users.Here are some of my favorite social bookmarking sites that I use every single day.1) del.icio.us2) Digg.com3) Listible4) Furl5) Yahoo My Web 2.0 Beta6) Flickr7) Slashdot8) YouTube9) Simpy10) Popurls.com"
.Yahoo! Releases Travel Search Engine
(Submit Express) ”A new travel search engine featuring price comparisons from across the Internet has been released by Yahoo!
FareChase intends to leverage products from across the Yahoo! network so that travelers can, for example, type in ''compare Las Vegas hotels'' into Yahoo! Search and see the best hotel prices from the web directly within the search results - then click on those prices to enter Yahoo! FareChase to see Las Vegas hotels plotted on a dynamic satellite/street level Map - and then can read the Las Vegas trips plans of other travelers from Yahoo! Trip Planner.” .
.A Decade of Search with Danny Sullivan
(Search Engine Guide)“It's been more than a decade since search marketing icon Danny Sullivan first began writing about search engines. From the days when WebCrawler rankings were a big concern, Danny has covered the industry top to bottom. Some things have changed dramatically while others have remained surprisingly consistent. For the text of Danny's first ever public posting about search engine optimization and for his collection of thoughts about the past decade, be sure to check out My Decade Of Writing About Search Engines”.
.Blogosphere Doubles Every Six Months (ClickZ)“At the pace in which new blogs are created, the blogosphere doubles in size every six months according to Technorati Technorati founder and CEO David Sifry in part one of his "State of the Blogosphere, April 2006.”Since 2003, the blogosphere has experienced a doubling in size about every six months to reach a currently tracked 35.3 million Weblogs. In the past three years, the number of blogs tracked has grown over 60 times its size.The company estimates over 75,000 new Weblogs are created each day.”.
.Google Calendar is Live (About.com)“Simplify. Organize. (And relax.) Organizing your schedule shouldn't be a burden. That's why we've created Google Calendar-our free online shareable calendar service.
With Google Calendar, it's easy to keep track of all your life's important events- birthdays, reunions, little league games, doctor's appointments- all in one place.”.
.Fiasco! AOL Censoring Critics' Mail?(Web Pro News)The high drama surrounding AOL's arrangement with Goodmail's CertifiedEmail service was further escalated Thursday after MoveOn.org, one of the company's most brutal critics, announced that AOL had blocked emails containing links to MoveOn's petition site, DearAOL.com. On Wednesday, MoveOn sent out notices to those on its email list pointing out the seeming contradictions and using them as evidence of AOL's loss of trustworthiness. But AOL members were not receiving those messages. Anyone who tried to forward the message on to AOL accounts had their messages bounced back with notice of permanent failure of delivery.But AOL spokesman Nicholas Graham told WebProNews that the problem was the result of a technical glitch during system upgrades, and that technicians were working on the problem long before MoveOn sent them notice.The Electronic Frontier Foundation, however, isn't buying that explanation, echoing sentiments from many who believe email blocking often occurs, but the high profile of MoveOn.org brought the issue to light..
.Who owns the Internet? We have a map that shows you. (CIO Blogs) “What is this ball of colors? It is the North American Internet, or more specifically a map of just about every router on the North American backbone, (there are 134,855 of them for those who are counting). The colors represent who each router is registered to. Red is Verizon; blue AT&T; yellow Qwest; green is major backbone players like Level 3 and Sprint Nextel; black is the entire cable industry put together; and gray is everyone else, from small telecommunications companies to large international players who only have a small presence in the U.S. If you click on the map it will take you to much bigger version complete with labels that tell you the address of many of the routers.”.
.Report on Internet Use in EU(Technology Review) A European Union study reveals big differences in Web use among its member nations. .
.Has China Passed The US In Internet Usage? (eMarketer) “A recent article in Forbes, "China Surpasses US in Internet Use," cites an assertion by Dr. Charles Zhang's, CEO of Sohu.com, China's largest web portal, that, according to his internal research, Chinese Internet users now number over 150 million, possibly totalling as many as 200 million. As the article states: "Nielsen NetRatings, which doesn't have statistics for China, reports that the US had 154 million active users in January 2006. This means that China, if Zhang is correct, is at or above the US in the number of Internet users." But do the numbers hold up? To see, eMarketer compared them to other sources. “.
.Microsoft Fixes 14 Flaws (Information Week) Three of the bulletins were tagged as "critical," one as "important," and the fifth as "moderate"--the last being Microsoft's second-from-the-bottom alert. ”Microsoft Tuesday released five security bulletins that patched 14 different vulnerabilities, including an awaited fix for Internet Explorer, the browser which has been victimized for weeks by multiple exploits installing adware, spyware, and keyloggers on users' PCs.” .
.Google Code Jam 2006 Results Out(Techtree.com India) “Google Inc has announced the winners of the Google Code Jam contest 2006, Google's second annual computer programming competition in India, in an award function held in Bangalore yesterday. Ardian Kristanto Poernomo of Nanyang Technology University in Singapore was announced the winner of the grand prize of Rs.122,000 bagging 977.88 points. Ardian competed against thousands of registrants from around the world. Ardian was also the winner of the Google India Code Jam 2005.”.
.Even the Search Engines Need SEOs
(Search Engine Guide)“When even the biggest names in the industry start hiring search engine marketers, you know that the industry is here to stay. Martin Dinham points to SEO related job postings by Yahoo!, MSN and Ebay in his blog today. Interestingly enough, the job descriptions are pretty good as well, showing that the companies actually do understand what they need and what to ask for.”.
.Euro Women to Outpace Men Online in Near Future (ClickZ)“Women in Europe increased their Web usage at a faster rate than men in the past three years, according to a report published by the European Interactive Advertising Association (EIAA)'s Mediascope Europe unit.Last year, men spent an average 11 hours per week online compared to women who spent an average nine hours per week. While men currently spend more time online, over the past three years men increased internet usage by 54 percent, while women's usage rose 63 percent."Women Narrow the Internet Gender Gap, Survey Finds (Washington Post)“The report ["How Women and Men Use the Internet (Pew Internet & American Life Project)"] found that 86 percent of women ages 18 to 29 were online, compared with 80 percent of men in the same age group. Among African Americans, 60 percent of women are online, compared with 50 percent of men.”.
.Is Google No.1 Forever? (The SEO Blog)“Google is without a doubt the world's number one search engine. According to the research firm Neilsen/NetRatings, Google's share of the global search market in February 2006 was 48.5%, more than double the 22.5% share its nearest rival Yahoo saw. Having been the engine of choice for nearly five years, Google is synonymous with search. Because Google is the first thing most folks think of when they think about search, it is the most important search marketing venue, at least for the vast majority of SEOs.
That might be changing in the coming years.”.
. Google Real Estate - beta Launched (Shimon Sandler Blog) “Google has silently released: Google Real Estate. I don’t know if that is the official name, but that’s what I’m calling it until I hear otherwise. When you do a search query for “real estate”, “homes for sale” , or “apartments for rent” a new option appears. See below screenshot:..” .
.Yahoo Implicated In Spyware Click Fraud (Web Pro News) Advertisers who expect their Overture ad campaigns to run with certain Yahoo Searches may be surprised to find their ads running in syndicated spyware applications that render each impression as an ad click the advertiser must pay. .
.Israeli spyware couple fined $423,000 and sentenced to jail for two years (I.T. Vibe) “Experts at Sophos have applauded an Israeli court's decision to fine Ruth and Michael Haephrati for developing and selling a spyware Trojan horse.Having previously entered into a plea bargain to be sentenced to four and two years in jail respectively, the married couple have also been fined two million shekels in compensation (approximately $423,200) for their unlawful actions.The Trojan horse, which helped private investigators spy on their clients' business competitors, was said to have been originally created by Michael Haephrati as a practical joke, before his wife decided to market the malicious program.”.
.AdSense Tips (Web Pro News) AdSense allows website publishers to display contextually relevant advertisements on their website.
If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click.
Top AdSense Tips:
1. Niche Sites.
2. Target Keywords.
3. Aged Sites / Time.
5. Tracking Channels.
6. Integrated Ad Placement.
7. Number vs Value of Advertisements.
8. Hot Spots.
9. Highest performing Ad Sizes..
.Link Building Basics (Search Engine Lowdown) “Link building in a nutshell: You want links to your site from relevant, authority sites. Link building is as much about content development as it is about selective directory submissions and targeted link requests.Link building and buying remain HOT SEM topics because link generation tactics work to build SERP (and industry) presence.”.
.China Buys Google (Slashdot) Posted by Zonk on Saturday April 01, @01:42PMfrom the are-you-feeling-loyal,-citizen? dept. “Fry-kun writes "The Register reports that a controlling amount of Google's Class B stock was purchased today a corporate entity owned by the Chinese Ministry of Information."From the article: "Amongst the assets acquired by the Chinese government is NASA's Ames Research Center. Google announced a partnership with Ames last year, and, as it turns out, the move laid the groundwork for the takeover by the PRC. The Chinese will gain control of the world's largest wind tunnels - devices that when opened up could be used to push the smell of Mu Shu Pork across much of Silicon Valley, or conversely be used to spread avian bird flu, or mind-altering substances." .