Translating Web Sites - Considerations for Multilingual Online Businesses (Internet Search Engine Database, ISEdb)
“Translating a web site into another language may sound easy--and it can be done without even knowing the other language. However, it’s not something to be taken lightly—there are a lot of other considerations if your online business in that language is going to be successful.
It’s important to stay away from using automated tools to translate the site; rather, use local translators who fully understand the business in their country and make sure you have local sales staff to back up that business.
You’re not just translating a web site into another language—you’re establishing an online business in that language as well as a local presence in the country you’re targeting.”