Tuesday, March 14, 2006

Online Reputation Monitoring Beginners Guide (Andy Beal's Marketing Pilgrim)

“A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.

It can be destroyed in hours by a blogger upset with your company.

A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.

It can also spread like a virus with the praise of just one customer, at one message board.

A company can dominate market share, throttle competition and hold the #1 brand in the world.

It can also crash in months if it fails to listen to what its customers want.

You may decide you need professional reputation monitoring services. Or you may simply follow the advice we've put together below. Either way, you should engage!”