Develop a Search Engine Marketing Plan
(Internet Search Engine Database)
“Any serious marketing initiative begins with a solid marketing plan, search marketing should be no different. It is however an unfortunate fact that many search marketing campaigns are conducted without the firm foundation and clear direction that a good search engine marketing plan can provide.
Furthermore as world SEM revenues continue to climb, search engine marketing campaigns will demand increasingly stable and intelligent management approaches which incorporate time tested methodologies common to traditional marketing.”