Friday, March 31, 2006

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[off topic]

Apple adds volume limiting to iPod
(The Apple Core | ZDNet.com)


Yesterday Apple released iPod Software 1.1.1 that adds a new "Volume Limit" feature.

“The new 1.1.1 software update for iPod nano and fifth generation iPods provides an easy way for you to set a maximum volume limit to prevent the volume from exceeding a certain level.

You can also assign a combination to prevent the setting from being changed which is ideal for parental control.”

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Thursday, March 30, 2006

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SEO Mailbag: Search Engine Spam and SEM Salaries (ClickZ)


Q. I think one of our key competitors is spamming the search engines. Should I report them for it?

Q. What's considered a typical salary range for non-management and management positions in the SEM industry?
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Wednesday, March 29, 2006

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Analysis: what does Google know about you?
(PC Advisor)


“Want to know what's going on in someone's mind? Look at the words they enter in their favourite search engine. Fortunately, that information is private, right? Maybe not.”
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Tuesday, March 28, 2006

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Can there be another Google?
(Tech News on ZDNet)


“Internet search is reaching an important pivot point, where market leaders are rewarded by Wall Street, laggards are punished, and start-ups try to fill niches left empty by the major players.”
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Monday, March 27, 2006

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Incredibly Useful Utilities (PC Magazine)

“Sure, we test hundreds of new software programs each year to help you choose the best ones.

But when we see ones that will make our lives better, they get permanent homes on our own PCs. Editors Ben Gottesman, Jim Louderback, Michael Miller, and I compared our lists of these drop-dead useful utilities.

They overlapped a lot; some utilities showed up on three or even all four of our lists. We boiled them down to this collection of gems you'll definitely want to try.”

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Sunday, March 26, 2006

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Search engine market shares in Jan 2006: Google - 41.4%, Yahoo! - 28.7, MSN - 13.7% (ZDNet Blogs – IT Facts)

“comScore Networks reported that in January 2006, Google reinforced its status as market leader of the US search market with a 41.4% share of all searches submitted, up more than 6% versus January 2005. Yahoo! Search maintained the #2 spot in the ranking with 28.7% share of all searches, while MSN Search ranked third capturing 13.7% of all online searches.”


UK search engine market shares: Google - 75%, Yahoo! - 9.3%, MSN - 5.46% (ZDNet Blogs – IT Facts)

“Information Week quotes WebSideStory report on search engine usage in the UK. Google is leading the market with 75% of the search traffic, followed by Yahoo! with 9.3%, MSN with 5.46%, AOL with 4.21% and Ask with 2.28%.
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Friday, March 24, 2006

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The Rise of Crimeware (Scientific American - SCIAM)

“My company scans 13 million emails a day, and of that email we stop between 3 million and 10 million messages a day because they contain some kind of malware [malicious software]. Of the malware we're seeing, 99.9% is crimeware--something where the bad guys are trying to steal money from the end user.”

“Even more insidious than phishing [define] is "pharming." Pharming is where the attackers poison the DNS with false information. [Domain name system (DNS) servers operate the database that translates a host name such as www.sciam.com into an IP address such as 216.68.232.11.] So no email is required to trick you into going to the wrong site; you simply type your bank's URL into your browser and the DNS misdirects you to the Russian mafia.”
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Thursday, March 23, 2006

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Microsoft And The Vista Shakeup (internet.com)

“Microsoft is refusing to comment on reports it plans to shake up the Windows group following yesterday's bombshell that the consumer version of Windows Vista won't be available until after the crucial Christmas shopping period.”

"This is clearly an endemic problem," said Rob Enderle of the Enderle Group. Microsoft missed the 2005 deadline when Vista was Longhorn. The misstep requires house cleaning, according to Enderle.”

"At the top of the list of losers would be PC retailers," said Charles King, analyst with Pund-It. He said retailers depend heavily on Christmas sales, and Vista was at the top of their wish list.”
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Wednesday, March 22, 2006

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Update: Google launches financial Web site
(InfoWorld)


“Google Inc. launched on Tuesday a financial news and information Web site called Google (Profile, Products, Articles) Finance that will be in direct competition with well-established ones such as Yahoo Inc.'s Yahoo Finance and Microsoft (Profile, Products, Articles) Corp.'s MSN Money.
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Tuesday, March 21, 2006

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Translating Web Sites - Considerations for Multilingual Online Businesses (Internet Search Engine Database, ISEdb)

“Translating a web site into another language may sound easy--and it can be done without even knowing the other language. However, it’s not something to be taken lightly—there are a lot of other considerations if your online business in that language is going to be successful.

It’s important to stay away from using automated tools to translate the site; rather, use local translators who fully understand the business in their country and make sure you have local sales staff to back up that business.

You’re not just translating a web site into another language—you’re establishing an online business in that language as well as a local presence in the country you’re targeting.”
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Monday, March 20, 2006

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Google's spider secrets (.net, UK)

Brush up on your spider senses with our in-depth analysis of the new Google patent.
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Sunday, March 19, 2006

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How many utilities do you use to protect against spyware? (CNET forum)

How many utilities do you use to protect against spyware (and what are they)?
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Friday, March 17, 2006

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25 Things I Love About Google
(Search Engine Watch Blog)


“Love, hate. Love, hate. When it comes to Google, I did the "hate" side of my love/hate relationship over in my 25 Things I Hate About Google article. In this article, I'm all about the love. How do I love Google? Let me count the 25 ways into my heart:[…]
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Thursday, March 16, 2006

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Getting Back To Search Engine Optimization Basics (Search-This)

“I have decided that with the growth of the search engine optimization (SEO) industry, it is important to ensure that we don’t forget the many newcomers. With many new business owners and webmasters exploring SEO for the first time, this series of articles looks to assist with the basic information needed to start a search engine marketing campaign.”
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Wednesday, March 15, 2006

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Is Search Shrinking? (ClickZ)

”Search's period of hypergrowth may well be coming to an end. That's hardly a bad thing. But rumors of its death? Greatly exaggerated.”
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Tuesday, March 14, 2006

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Online Reputation Monitoring Beginners Guide (Andy Beal's Marketing Pilgrim)

“A great brand can take months, if not years, and millions of dollars to build. It should be the thing you hold most precious.

It can be destroyed in hours by a blogger upset with your company.

A new product launch could take hundreds of TV commercials, dozens of newspaper ads, and an expensive ad agency.

It can also spread like a virus with the praise of just one customer, at one message board.


A company can dominate market share, throttle competition and hold the #1 brand in the world.

It can also crash in months if it fails to listen to what its customers want.


You may decide you need professional reputation monitoring services. Or you may simply follow the advice we've put together below. Either way, you should engage!”
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Monday, March 13, 2006

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SES New York 2006 Coverage Recap
(Search Engine Watch)


Missed last week's huge Search Engine Strategies show in New York? Here's a rundown on ways to read and listen to what happened.
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Sunday, March 12, 2006

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Peeking Into Google (internetnews.com)

“Urs Hoelzle, Google vice president of operations and vice president of engineering, offered a rare behind-the-scenes tour of Google's architecture on Wednesday. Hoelzle spoke here at EclipseCon 2005, a conference on the open source, extensible platform for software tools.”
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Saturday, March 11, 2006

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Will Local Search Engines Replace National Search Engines for Local Search? (Search Engine Watch)

"ClickZ reports "about half the panelists believe local search engines will replace national search engines like Yahoo, Google and MSN when it comes to specific market needs," according to Borrell Associates's "2006 Local Search Advertising" report.

Two-thirds of the panelists say that this can happen as soon as five-years from now. My own personal feeling is that this won't happen. Yahoo, Google and the other engines, in my opinion, are doing a wonderful job with their local search portals, and the vertical integration with their main search portals. In addition, Google and MSN have wonderful search advertising targeting, with Yahoo not lagging that far behind.

But with local search revenue to hit $987 million this year and double the year after, there is plenty of money to be shared amongst all the engines.

An executive summary of the report is available here."
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Wednesday, March 08, 2006

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MSN promises Google-beating search
(The Register, UK)


Holy Grail and moon on a stick, coming soon too.

“Microsoft president for Europe, Middle East and Africa, Neil Holloway last week promised that Microsoft's next search engine will be significantly better than Google.”

Microsoft releases beta search
(The Register, UK)


“Microsoft today announced the Windows Live Search beta, featuring updates to the existing Live.com and Windows Live Toolbar, intended to deliver unified, context-based search and results across different properties.”
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Tuesday, March 07, 2006

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MP3s, Podcasts and all that (FreePint, UK)

“What exactly is a podcast? Is an MP3 file some form of audio file? Do I have to have an iPod to access these things? And for heaven's sake, what is this MP4 format?

These were some of the questions that I set out to answer a few weeks ago.”
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Saturday, March 04, 2006

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Ten Tips For Search Engine Friendly Site Design
(Web Search, About.com)


1. Content Is King - Target Your Audience With Content
2. Images and ALT Tags
3. Site Navigation
4. Make Your Text Easy To Read
5. Keywords and Phrases in Site Design
6. Title Tags
7. Meta Keyword and Description Tags
8. Doorway Pages and Splash Pages
9. Proofread Your Site
10. Site Design - Search Engine Optimization
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Friday, March 03, 2006

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Develop a Search Engine Marketing Plan
(Internet Search Engine Database
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“Any serious marketing initiative begins with a solid marketing plan, search marketing should be no different. It is however an unfortunate fact that many search marketing campaigns are conducted without the firm foundation and clear direction that a good search engine marketing plan can provide.

Furthermore as world SEM revenues continue to climb, search engine marketing campaigns will demand increasingly stable and intelligent management approaches which incorporate time tested methodologies common to traditional marketing.”
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Thursday, March 02, 2006

The Death of Search Engines

(DM Experts Search Blog)

“These days, it's difficult to imagine the Internet without search engines. As Google and Yahoo like to proudly proclaim, a PPC advertisement on one of their networks reaches "98% of active Internet users" with well over half of that metric coming straight from a search engine.

So . . . with such astounding success, there's no better time than to predict the inevitable demise of the search engine.

Search engine death is inevitable simply because search engines in and of themselves really aren't necessary.”

Wednesday, March 01, 2006

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Zero Cash, A Little Talent and 30 Days - Day 1 - Formulating a Plan (Search Engine Guide)

“I [Jennifer Laycock] plan to outline all of the steps that I take over this 30 day period so that readers can find out what worked, what didn't, and maybe get some ideas to try with their own sites.

The point I need to make again is the lack of money involved here. There's a big difference between what someone can do with cash to pay for hosting, for marketing, for web analysis and so on. I'll be working without many of those advantages, using only what I can get for free.”
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