Wednesday, February 08, 2006

BMW Germany Dinged For Doorway Spam
(Search Engine Watch)

“How about a little old skool search spam? OK, Philipp over at Google Blogoscoped points out in BMW's Doorway Pages that the automaker is employing hidden content on its web site in Germany.

Search engines see one thing; humans another. It's cloaking, but not IP based, more of the "poor man's" variety that uses JavaScript.