.Google admits Desktop security risk
(ZDNet India) Businesses have been warned by research company Gartner that the latest Google Desktop Beta has an "unacceptable security risk". “Google Desktop allows indexing and searching of PCs' hard drives, and sharing of information through a feature called Search Across Computers. This enables users to search for information within a network such as an intranet.The risk to enterprises, according to Gartner, lies in how this shared information is pooled by Google. The data is transferred to a remote server, where it is stored and can then be shared between users for up to 30 days.
Google told ZDNet UK on Monday that it recognized the risk, and recommended that companies take action. "We recognize that this is a big issue for enterprise. Yes, it's a risk, and we understand that businesses may be concerned," said Andy Ku, European marketing manager for Google.”.
.Who's who of Google hires (CNET News.com) Over the last two years, Google has lured some of the best and brightest minds in technology and science to join the search giant's lava lamp and snack-filled offices. Google's hiring spree (CNET News.com)
.iTunes, One Billion Suckers Served
(Thomas Hawk's Digital Connection)“Personally I've never bought an iTune and I don't own an iPod. I think Apple's DRM is awful and represents a major step back for us all. I think those that are investing in iTune digital libraries are suckers.You are basically betting that Apple's proprietary DRM laced format will be the standard for the rest of your life. You are paying too much for your music and tying yourself to only Apple products going forward.More innovative ways to play your music may indeed come in the future but unless they are marketed by Apple you will not likely be able to use these devices with your iTunes files due to Apple's tight proprietary control.”.
.Google Introduces Web Page Creator (Search Engine Watch)”Want to create your own web page, but don't know how to begin? The new Google Page Creator is a simple, free tool that allows you to publish to the web with ease. Google Page Creator is a web based application that uses a basic what-you-see is what-you-get style of interface, designed to allow anyone to create and publish web pages, regardless of skill or knowledge level.”.
.The (Un)Importance Of PageRank(Web Pro News) “Another Google PageRank update appears to be underway or near completion. What that means for search engine optimization is a matter of debate inside the industry. But along PageRank toolbars, ranking has increased for lower ranked sites while it has decreased for previously higher ranked sites.”.
.What the BBC thinks of bloggers
(Threadwatch) http://news.bbc.co.uk/1/hi/world/4696668.stm The general view of the media:
- weblogs are at best a nuisance and at worst dangerous.
- the rantings and ravings either of the unbalanced or the tedious.Mr BBC:
- I regard the blogosphere as a source of criticism that must be listened to and as a source of information that can be used.
- "The BBC should proactively engage with bloggers. This is a new issue for us. Some departments look at blogs, though haphazardly. But it pays dividends. The BBC is a huge impersonal organisation. It needs to come out from under its rock," he says.
- As for using blogs as a source he says: "The key is careful attribution. It would be a big mistake for the MSM to try to match the blogs, but they can teach us lessons about openness and honesty. The MSM should concentrate on what it can do - explain, analyse and verify." .
.Website Resolutions (WorkZ) “As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point.
Your website too, can use a new look. Consider taking the website to task with these down and dirty quick improvement tips for the new year”.
.Tech Analysis: Does Google Desktop 3 Beta Pose A Serious Risk? (Security Pipeline) We investigate Google Desktop's controversial Search Across Computers utility, a feature that could endanger your data integrity. .
.Forget browser wars, prepare for toolbar wars
(CNET News.com)update Fighting for icon space on the desktop is so 2001. The new frontier on a virgin PC is the browser, and Internet companies like Google are jostling for space on the browsers of new PCs. .
.The Dark Side Of Google A Reason For Concern?(Web Pro News) “The way that search marketers dream up conspiracy theories you'd think that we're all paranoid with nothing better to do.Is there a true reason for concern?” .
.Search engine shares in December 2005:
Google - 48.8%, Yahoo! - 21.4%, MSN - 10.9%
(ZDNet.com – IT FACTS)”Nielsen//NetRatings reported that the total number of searches in the US conducted across approximately 60 search engines grew 55% YTY to nearly 5.1 bln searches in December 2005.”.
.Google's Newest Search Tool Raises Privacy Concerns (RedOrbit) “Google Inc. (GOOG) is offering a new tool that will automatically transfer information from one personal computer to another, but anyone wanting that convenience must authorize the Internet search leader to store the material for up to 30 days."We think this will be a very useful tool, but you will have to give up some of your privacy," said Marissa Mayer, Google's vice president of search products and user experience. "For many of us, that trade off will make a lot of sense."Google Copies Your Hard Drive - Government Smiles in Anticipation (Electronic Frontier Foundation - EEF) “Google today announced a new "feature" of its Google Desktop software that greatly increases the risk to consumer privacy. If a consumer chooses to use it, the new "Search Across Computers" feature will store copies of the user's Word documents, PDFs, spreadsheets and other text-based documents on Google's own servers, to enable searching from any one of the user's computers. EFF urges consumers not to use this feature, because it will make their personal data more vulnerable to subpoenas from the government and possibly private litigants, while providing a convenient one-stop-shop for hackers who've obtained a user's Google password.The government could then demand these personal files with only a subpoena rather than the search warrant it would need to seize the same things from your home or business, and in many cases you wouldn't even be notified in time to challenge it. Other litigants—your spouse, your business partners or rivals, whoever—could also try to cut out the middleman (you) and subpoena Google for your files.".
.BMW Back in Google
(Search Engine Guide)“Less than a week after being tossed out of Google for the use of doorway pages, the German version of BMW's site has already been placed back into the index at Google. Matt Cutts talks about the re inclusion in his blog today and there's obviously been a bit of feedback from readers about the decision.While the incident obviously shows as a good example of Google's statement that cleaning up the spam will leave room for you to get back into the index, Dave asks the obvious question of whether or not mom and pop shops are going to be given the same type of turnaround when they clean up the spam on their own sites.There's obviously an issue here for smaller businesses that tend to find themselves working for weeks or months to try to correct problems with their sites that have gotten them removed from the index. It's easy enough for BMW to call up Google and find out what the problem is and how to get back in, but most companies don't have that type of access.”.
.We Are What We Search? Hopefully Not! (Search Engine Guide) ”To judge from the various most popular search lists that are showing up as the year draws to a close, the average search user is a pubescent male, with an IQ that hovers in the low 90's, and who spends an unhealthy amount of time in his room. I have said, on several occasions, that our search patterns are a reflection of our society. If that's true, our society's intellect is about as deep as the ring left by a Starbucks coffee cup.”.
.Protecting Your Search Privacy: A Flowchart To Tracks You Leave Behind (Search Engine Watch) In this piece, I'll take you step-by-step about how your search privacy data gets exposed from all the way from your desktop to the sites you visit. .
.FAQ: When Google is not your friend(CNET News.com) FAQ Google's recent legal spat with the U.S. Department of Justice highlights not only what information search engines record about us but also the shortcomings in a federal law that's supposed to protect online privacy. .
.Online Marketing Hierarchy and Definitions (Search Engine Guide) “Here is a short list of common terms with my version of their definitions and in their hierarchical structure.”.
.The Google Conspiracy Theory
(Site Reference)“Last week I [Mark Daoust] published an article on the effect of purchasing links for pagerank. Much to my surprise, I got quite a bit of feedback – most of which was negative. The feedback echoed a sentiment that I have seen from more than one person involved in the SEO industry.
It is a sentiment that seems to think that Google is happily manipulating the entire SEO and webmaster community for their own profitable gain. The whole idea seemed like a conspiracy.”.
.76 Ways to Get More Out of Windows (PC World) Quick, easy ways to tame your operating system...from speed tweaks to security checks to troubleshooting tips. .