.Top Ten Tips to the Top of the Search Engines(About.com) Jill Whalen is a recognized industry expert in search engine optimization. Here are her Top Ten Tips to get your site to the top of the search engines.1.Do not purchase a new domain unless you have to.2.Optimize your site for your target audience, not for the search engines.3.Research your keyword phrases extensively.4.Design and categorize your site architecture and navigation based on your keyword research.5.Program your site to be "crawler-friendly."6.Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible.7.Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see."8.Incorporate your keyword phrases into each page's unique Title tag.9.Make sure your site is "link-worthy."10.Don't be married to any one keyword phrase or worried too much about rankings..
.U.S. online shoppers spent $25 billion in one week, says study (ABC Money, UK) SAN FRANCISCO: Holiday shoppers in the United States had spent $25 billion online during one week ending 16 December and electronics and clothing items were their favourites. This represents a 25 per cent increase over the same period in 2004, according to a survey..
.Server Issues Which Can Affect Search Engine Rankings (Web Pro News) I was recently helping someone troubleshoot some problems at SearchEngineWatch forums and it struck me that I should write an article about this and other issues. .
.15 years of the World Wide Web (Spark, CNN) Spark looks at the top 10 "Web moments" since the World Wide Web was born 15 years ago, and asks viewers to vote for the one they think had the most impact in the Web's history. .
.Beware the Keyloggers (eMarketer) Increasingly, to steal Internet users' passwords to personal and financial information, cyber criminals are turning to keylogging, a fraud tool most users don't even know exists. .
.How Secure Are Shopping Data? (ClickZ) “Online retailers are reeling in record sales this Christmas season, but are their online transactions secure? Ingrain Networks co-sponsored the "Retail Data Security Benchmarking Study" conducted by Retail Systems Alert Group.
It finds a lack of action for securing consumer information.”.
.One Billion Internet Users(Jakob Nielsen's Alertbox, December 19, 2005) The Internet is growing at an annualized rate of 18% and now has one billion users. A second billion users will follow in the next ten years, bringing a dramatic change in worldwide usability needs. .
.Google users wealthier, more Net savvy (addict3d.org) “U.S. residents who prefer Google (Profile, Products, Articles) Inc.'s search engine tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft (Profile, Products, Articles) Corp., Yahoo Inc. and America Online (Profile, Products, Articles) Inc., a new study has found.”.
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All the Matt Cutts SEO Interviews in One Post
(Search Engine Lowdown)From Matt's blog: If you’re a Mattaholic, there are several places to get your fix. Here are a few in reverse chronological order:Mattaholics.
.Can there be another Google? (CNET News.com) Internet search is reaching an important pivot point, where market leaders are rewarded by Wall Street, laggards are punished, and start-ups try to fill niches left empty by the major players. .
.Hotwiring Your Search Engine (MSNBC, Newsweek)
Google a topic, and the results are based on popularity, right? Wrong. Inside the shadowy world of 'SEOs.'.
.November breaks all malware records(Computing, United Kingdom) Trojans overtake email viruses as organised crime gets more involved “November was the worst month for malware since records began in the mid-1980s, according to antivirus firm Sophos.The company detected 1,940 new pieces of malware in the past month, and has seen a 48 per cent increase in threats over the year.”.
.Danny Sullivan Cutts Up(Web Pro News) SES Chicago conference attendees enjoyed the give and take at the question and answer session, where search expert Danny Sullivan led an enjoyable and spirited group in discussing the world of search. .
.News Search Engines Talk (Web Pro Blog) “I just left the "Meet The News Search Engines" session at SES Chicago. The speakers were Chris Tolles of Topix.net and Nathan Stoll of Google. Later, we will be hearing more about news search from WebProNews Editor Mike McDonald who interviewed Chris following after the session. There are lots of interesting plans for news search coming from Topix. The session was geared towards news and press release publishers, which isn't exactly the focus of SES, so it wasn't heavily attended. However, those who were there seemed extremely interested ... as was I.”.
.Top 10 Laptop Essentials(About.com – PC World) Got laptop? Whether you're working from your office or on the road, you'll appreciate our expert's picks for must-have accessories. .
.Publishers to Google: back off (News.blog | CNET News.com) “Publishers cannot continue to allow search engines to make money off of their content, the head of the European Publishers Council said in a speech in Brussels this week.According to an Associated Press article, Francisco Pinto Balsemao backed French news agency AFP, which is suing Google for including its content on its news site."It is fascinating to see how these companies 'help themselves' to copyright-protected material, build up their own business models around what they have collected, and parasitically, earn advertising revenue off the back of other people's content," he said.”.
.YAHOO’S LATEST PLAY
Searching For the Future of Search (Fortune) In an evolving web war, Yahoo combines online social networking with search technology. .
.Phishing with Google Desktop (The Register) “Security researcher Matan Gillon has published a proof-of-concept flaw that exploits Google Desktop, the search software that runs on a local PC, and Internet Explorer 6."All an attacker has to do is lure a user to a malicious web page. Thousands of web sites can be exploited and there isn't a simple solution against this attack at least until IE is fixed. That means millions of IE users are affected by this design flaw," writes Gillon.
Opera and FireFox users are safe.”.
.SEO Myths (Cre8asite Forums) “In another thread, a suggestion was made that we explore some SEO myths. I've come up with a list to start us off, and would be happy to discuss these in more detail. For now, I'm just going to list them. If you have more to add, please do so.”.
