Saturday, September 03, 2005

Evolution of Search Engine Marketing
(Search Engine Journal)

“The world of search engine marketing (SEM) is in constant evolution. With increased numbers of search engines, and evolution in the techniques and technologies used, SEM is becoming a tool industries cannot afford to do without.

Trends all over the world show that the pressure for SEM services is starting to come from their customers. Indeed, SEM is quickly evolving as the buzzword in a new, technology-driven advertising and on line marketing space.

As a result, companies that are serious about their internet presence are making search engine marketing a key component in their advertising campaign.”