Tuesday, August 16, 2005

In search of search maturity (PC Pro)

“The search engine marketing business is booming. While the good times are set to roll for some time yet, older hands are concerned that the business needs to get out of the gold rush mentality that characterised the dot com boom and bust.

The British Search Marketing Association has been set up to share information among its members and to promote the industry both to businesses and to government and share best practice. The hope is that the association will help the industry mature without suffering the growing pains that have been experienced in the US.”