Friday, July 15, 2005

So What Are Your Searching For?
(Search Engine Lowdown)

Chris Sherman has a summary of a new study by icrossing that looks at what people are searching for.

”What are people searching for? Most people (88%)said they were researching specific topics—specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).”