Sunday, July 10, 2005

Even big-name companies embrace spyware, adware (Buffalo News)

“ALBANY - Unwanted software slithered into Patti McMann's home computer over the Internet and unleashed an annoying barrage of pop-up ads that sometimes flashed on her screen faster than she could close them.

Annoying, for sure. But the last straw came a year ago when the pop-ups began plugging such household names as J.C. Penney Co. and Capital One Financial Corp. - companies McMann expected to know better.

Didn't they realize that trying to reach people through spyware and its ad-delivering subset, called adware, would only alienate them?”