Sunday, June 19, 2005

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Paid Placement SEM Is Dead. Long Live Paid Placement (ClickZ)

“The more variables the engines use to target ads, the less predictable campaigns will be from the perspective of visibility, position, and traffic. Should we call an evolution to unpredictable positions a paid placement campaign? There's no better term for this type of search advertising yet.

Regardless, upcoming changes to paid search marketplaces will be powerful, targeted, and, when used incorrectly, dangerous.”
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