Wednesday, June 15, 2005

Study: Search Engines Still Fail to Disclose Ads (ClickZ)

“BERKELEY, CALIF. - Search engines continue to inadequately inform consumers about the influence that advertising dollars have on placement and rankings of search results, according to a report released today by Consumer Reports WebWatch.”

Search Engines Ignore Ad Disclosure Recommendations
(Web Pro News)

“The effect was not unlike spitting into the ocean. After a series of studies looking into search engines' paid inclusion and paid placement disclosure practices and a string of FTC recommendations, a follow-up study shows that little has been done.”