Thursday, June 30, 2005

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Robin Hood hackers hunt down phishers
(IT Week - UK)


“A hacker known as 'sickophish' took down a site targeting PayPal customers, while a group known as 'The Lad Wrecking Crew' has defaced a number of phishing sites and even offers a website of images for others to use.

One defacement reads: "Were you looking for the bank that was supposed to be here? We trashed it because it wasn't real. You could have lost thousands of dollars of your hard-earned life-savings! There is no need to thank us, really."
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Wednesday, June 29, 2005

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Despite Court Ruling, Many Users Back File Sharing
(eMarketer)


“The Supreme Court ruled unanimously against Grokster and other file-sharing networks, finding that they can be held liable for copyright infringement.

But recent survey data suggests that Internet users — especially younger ones — view things differently.”

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Tuesday, June 28, 2005

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Google Building 3D Maps (Planetizen)

“Google apparently plans to use trucks equipped with lasers and digital photographic equipment to create a realistic 3D, online version of San Francisco and other major US cities.”
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Monday, June 27, 2005

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How to improve your websites search engine rankings (Web Host Directory)

One of your main goals when building a site is to receive a lot of traffic so that you can make some reasonable money out of your website.

“One of the main and best ways of getting more traffic to your site is for you to do some seo (search engine optimization).

There are many things involved when doing seo for your website. Some of these include the following:

1. Designing your website

2. Link Popularity

a) Doing link exchanges
b) Writing reprint articles and submitting them to article directories
c) Using forums and including your sites link in your signature
d) Adding your sites link to free to submit general and specialty web directories
e) Writing press releases”
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Sunday, June 26, 2005

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Search engine companies compete to optimize web searches (News Target)

“CIO's recent article describes the growing competition among search engines to optimize results using enhanced algorithms, user interfaces and other security technologies.”
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Saturday, June 25, 2005

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Study: Most Searchers Can't Tell Search Results from Ads, Use Search to Shop (Marketing VOX)

“More than half of internet users - 56 percent - do not know the difference between natural search engine results and paid search listings, and 51 percent of online U.S. adults use search for shopping, according to a Harris Interactive survey of more than 2,000 internet users, commissioned by search engine marketing agency iCrossing.

Google users tend to know the difference between natural and paid listings (54 percent), followed by Yahoo users (42 percent) and MSN searchers (36 percent).”

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Friday, June 24, 2005

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SEO Client Expectations
(Internet Search Engine Database)


“The bottom line is that in the end, it is the client's site, and therefore it's imperative to keep the lines of communication open at all times -- especially where changes are being made to the visible content on the site. At the beginning of any project, there will generally be more client involvement necessary than later on in the game. Once things kick into high gear, the approval process should be much easier and less time-consuming.

In addition, we've found that clients appreciate it when we provide them with our info in manageable chunks, instead of a ton of stuff to approve at once. It also helps to have one point of contact and a smart Webmaster on the client's side who can quickly and easily make the recommended changes.

This info should help both SEOs and potential SEO clients understand what might be expected of them during the SEO process. Getting it out in the open before a contract is signed, and in fact, adding it to all proposals, should avoid many problems and lag time once the campaign begins.”
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Thursday, June 23, 2005

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RSS... And The 10 Most Powerful Reasons Why You Should Be Using It (Dev Mechanic)

“RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on the NET and for Internet marketers around the world, the question is...

... "Are you using RSS to syndicate your content?"
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Wednesday, June 22, 2005

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Do Google Ads Help Fund Spyware? (eWeek)

Updated: A security researcher says Google's search-based ads play a part in browser toolbars that violate the company's stand against spyware and questionable download practices.

“Google's sponsored-link ads may have helped turn the world's best-known search engine into a financial powerhouse, but they also are coming under attack for contributing to spyware practices that undermine trust on the Web.”
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Monday, June 20, 2005

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Company settles spyware lawsuit for $7.5M
(Computer World)


Intermix also agrees to stop distributing adware, redirect programs

"JUNE 15, 2005 (REUTERS) - Intermix Media Inc. has agreed to pay the state of New York $7.5 million to settle a lawsuit charging it with bundling hidden spyware along with millions of programs it gave away for free, the company said yesterday.

The company also said it would permanently discontinue distribution of its adware, redirect and tool-bar programs, all of which Intermix said it had previously stopped distributing. Intermix said it did not admit any wrongdoing or liability.

The settlement follows New York Attorney General Eliot Spitzer's April lawsuit charging that the company's practice of bundling hidden spyware violated state laws prohibiting false advertising and deceptive business practices (see story)"
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Sunday, June 19, 2005

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Paid Placement SEM Is Dead. Long Live Paid Placement (ClickZ)

“The more variables the engines use to target ads, the less predictable campaigns will be from the perspective of visibility, position, and traffic. Should we call an evolution to unpredictable positions a paid placement campaign? There's no better term for this type of search advertising yet.

Regardless, upcoming changes to paid search marketplaces will be powerful, targeted, and, when used incorrectly, dangerous.”
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Saturday, June 18, 2005

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Cosmetic Changes At Google Precede Larger Overhaul (Web Pro News)

Google is undergoing some of the most sweeping changes in its short, seven year history.
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Friday, June 17, 2005

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What Search Engines Know and You Don't (ClickZ)

“Undoubtedly, SEO as we currently understand it is about to go through some major changes. I'm sure the search engines will help shed more light on changes they're already incorporating, so we don't end up going through systems and processes that really don't add a great deal to search marketing endeavors.”
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Thursday, June 16, 2005

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Google Becomes World's Biggest Media Company
(Search Newz)


“Since Google has become a publicly traded company, their value has done nothing but increase. Since the first day of trading, Google's stock has continued to increase in price and value.

Starting at a rate of $85 a share, Google's stock price has steadily increased to its current rate of $283.77 (which is actually down from an almost $300 high). Because of this exponential increase, Reuters is reporting that Google is now the world's largest, most valuable media company, all in just 10 months worth of trading.”
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Wednesday, June 15, 2005

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Study: Search Engines Still Fail to Disclose Ads (ClickZ)

“BERKELEY, CALIF. - Search engines continue to inadequately inform consumers about the influence that advertising dollars have on placement and rankings of search results, according to a report released today by Consumer Reports WebWatch.”

Search Engines Ignore Ad Disclosure Recommendations
(Web Pro News)


“The effect was not unlike spitting into the ocean. After a series of studies looking into search engines' paid inclusion and paid placement disclosure practices and a string of FTC recommendations, a follow-up study shows that little has been done.”
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Tuesday, June 14, 2005

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Association of Search Engine Spammers (Dear Kalena)

“Roger Wehbe from Yooter provided today's giggle. He pointed me to the Association of Search Engine Spammers, who are currently accepting applications from SEO companies using:

"...FFA links, cloakers, white on white text, shady 3 way links with unrelated sites, sneaky redirects, 1x1 images with alt tags keyword stuffed to the max, spyware, 3000 doorway pages, feeder sites, 302 redirects, sellers of fake pagerank text links, nofollow tags on all our reciprocal links, Robots.txt ban on reciprocal links, submiting sites to 1.5 million search engines that require your e-mail address in order to be listed, promotion of SEO owned domains rather than clients, run a scraper site that steals content from other sites and steals their search engine traffic and last but not least, the SEO's that can promise you #1 for any keyword."

Site owners apparently had the original intention of launching an Assocation of Search Engine Professionals (hence the domain) but after much debate came to the general conclusion that it was too hard to manage. This way, they claim: "We have thousands of members. They just don't realize that they are members."
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Monday, June 13, 2005

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Washington State outlaws spyware (ZDNet)

"Leading the legislative pack, the governor of Washington signed an antisypware bill today with serious penalties for violators. The law defines specific unlawful behavior, such as hijacking home and search pages, and displaying excessive numbers of pop-up ads.

This law also takes on deceptive installation practices and software that reinstalls itself. The section on reinstallation makes it illegal to "Prevent, through intentionally deceptive means, an owner or operator's reasonable efforts to block the installation or execution of, or to disable, computer software by causing the software that the owner or operator has properly removed or disabled automatically to reinstall or reactivate on the computer".

There's some leeway in this section, since it requires "intentionally deceptive means", which may be hard to prove in court."
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Sunday, June 12, 2005

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Do Search Engines Scare You? (Dev Mechanic)

“What do the words "Search Engine" make you think of?”
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Saturday, June 11, 2005

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Google PR disappears (SEO Scoop)

“The shock waves are being felt all across the SEO forums as everyone realizes that PR is quickly going to 0 or gray bar for all sites - including Google. Earlier, the cache server was down, and now PR has disappeared.

The rumors are flying as everyone tries to decipher what is going down. Is PR gone forever? Is it just a glitch? Is it a precursor to some change or a PR update? Many are applauding, hoping that the end of the PR era is gone.”
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Friday, June 10, 2005

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New SEO lingo (Search Engine Guide)

“DazzlinDonna – SEO Scoop - ...a few new SEO words that we should have in our vocabulary. And we should have these in our vocabulary because Google has them in their vocabulary!

These are terms that Google uses "behind the scenes", so to speak. From now on, we SEOs can use them as well, so that we are all on the same page when discussing optimization.”
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Thursday, June 09, 2005

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Anatomy Of An Internet Search Engine
(Internet Search Engine Database)


“For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines.

This understanding of the way SEO works can be effective for a time however it contains one basic flaw ... the rules change.”
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Wednesday, June 08, 2005

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ZombieMeter keeps track of hacked PCs
(CNET News)


“Internet security company CipherTrust on Thursday breathed life into its ZombieMeter, a new system that tracks traffic from hacked, or zombie PCs, around the world.

A zombie is a computer--typically connected to the Internet via a broadband connection and without security software to protect it--that has been infected by a worm or virus and is used remotely to launch denial-of-service attacks and send spam and phishing e-mails.

So far this month, CipherTrust has found an average of 172,009 new zombies each day.”
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Tuesday, June 07, 2005

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Google Needs Your Help – Sitemaps
(Search Engine Journal)


“Want to improve your website coverage on Google - Read this. Google have started a new service called Google Sitemaps - a collaborative crawling system for improving the coverage and freshness of Google index. Participation is free. Inclusion isn’t guaranteed
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Monday, June 06, 2005

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Yahoo Releases Intent-Specific Searching
(Blog News Channel)


“Yahoo has put out a new search interface in Yahoo Next called Mindset, which lets you choose on a slider whether you want commercial (shopping) or informational (news and tips) results. Basically, its a normal Yahoo search page with a slider that says “shopping” on one end and “researching” on the other, and it works quite well.”
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Sunday, June 05, 2005

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Fortune 100 are not using Internet search effectively, says Oneupweb study (Internet Retailer)

“Only 13 of The Fortune Top 100 American companies have web sites well-optimized for search engines, says a new study from Oneupweb, a search engine optimization and marketing company.

“Corporate America is just not getting it,” says Lisa Wehr, president of Oneupweb. “SEO has changed the way people do business. By not optimizing, you are putting your company at a competitive disadvantage.”
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Saturday, June 04, 2005

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New Search Stars (Yahoo! News)

“Do you spend too much time searching the Web? If you always consult the same search site, the answer is yes. Sometimes you need a specialist that will find only what you want, fast.

A slew of new services, from search engine veterans and newcomers alike, are making specialization the hottest trend in Web search.”
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Friday, June 03, 2005

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Are You A Google Dropping? Ten Ways To Get Back To #1 (Web Pro News)

“The e-commerce world is a tricky one. If you have an online business, then there's no doubt as to the importance of obtaining a high ranking on search engine results pages-especially on search master Google, whose popularity has led to a command of 85% of the search world.”
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Thursday, June 02, 2005

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House approves spyware bill—again
(CNET News.com)


The U.S. House of Representatives approved on Monday a pair of bills supporters say will safeguard Internet users from spyware.

“After a brief debate, the House overwhelmingly endorsed two substantially different approaches: fining creators of malicious code, and imprisoning anyone who "intentionally impairs" a computer's security.”

Read also:

Two spyware bills pass U.S. House (Info World)

US Anti-Spyware Bills Pass; Hackers Take Hostages
(Wireless IQ)


US Congress Takes on Spyware, Phishing
(Windows IT Pro)


Federal and State Governments Aim To Outlaw Spyware
(About.com)


Feds take aim at spyware, but IT isn't optimistic
(Computer World)


Time to blow spyware's cover (vnunet.com)

Consumer confusion abounds over spyware
(USA Today)


Computer Viruses, Hackers And Spyware On Rampage
(i-Newswire)


Do I Have Spyware? (funSMS.net)

Antispyware or Spyware? (Arrive Net)

Anti-Spyware Tips And Tricks
(Information Week)


Tools battle computer spyware (The State)

Can You Trust Your Spyware Protection? (PC World)

Loopholes In Anti-Spyware Programs
(Web Pro News)


Horizon: Three Out Of 10 Delete Cookies With Anti-Spyware Programs (Online Media Daily)

Deleting spyware: a criminal act? (The Register, UK)

FAQs on spyware and malware (Search Security)
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Wednesday, June 01, 2005

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comScore: Shares of Search Market Static Year-Over-Year (Online Media Daily)

GOOGLE CONTINUED TO LEAD ALL other search engines with a 36.4 percent share of the market in March--up a half percentage point year-over-year--comScore reported Wednesday.

While still a close second at 30.6 percent, Yahoo! has not gained any ground on rival Google, up 0.6 percent year-over- year.

MSN Search follows in the distance, increasing 0.8 percent since last March from 15.7 percent to 16.5 percent.

Time Warner AOL's share of the search market actually decreased 4.5 percent, falling from 13.4 percent in March '04 to 8.9 percent in March '05.

And while Ask Jeeves' share of search increased 3.7 percent, from 1.8 to 5.5 percent, comScore explained that the site's jump is partially the result of its acquisition.”
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