Friday, May 20, 2005

SEM Growing More Complex
(Search Engine Guide)

“Working out a marketing plan for new and evolving websites is a bit more complicated than it used to be. There are a few new things to be considered before embarking on a search marketing campaign than in previous years.

Search marketing has become more important and is thus becoming more professional. With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium.”