. Do you Google? (CNETAsia) In plotting its future, is Google following its rivals too closely? .
.A Pay Per Click Search Engine Advertising Tutorial (Pandia, Norway), Part 1, 2 and 3. “You can get a long way with regular search engine optimization techniques. However, sometimes a pay per click text ad campaign may be necessary to bring in the needed visitors.”.
. Introducing a New Web Search Contender (Search Engine Watch) “These days, web search is dominated by giants, and it's rare to see the emergence of a new potentially world-class search engine. Meet Exalead, a powerful search tool with features not offered by the major search engines.” .
. Is Spyware Illegal Under Existing Laws? (Earth Web) “The fact that Eliot Spitzer, the attorney general of New York State, filed suit last month against an alleged spyware company has been widely reported. But what everyone seems to have missed in these reports is how Spitzer's case managed to get to court -- despite the fact that New York has no actual law against spyware.” .
. Review: Google Web Accelerator (Information Week) Google Web Accelerator offers to speed up your surfing -- or it will, once Google makes it available again .
. 13 Tips For Good Search Engine Placements (Dev Mechanic) 1. USE KEYWORD FILE NAMES 2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH ENGINES 3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE 4. GET YOUR PAGE LINKED FROM OTHER SITES 5. AVOID USING JAVA AND FRAMES IN YOUR PAGES 6. THE FIRST 250 WORDS OF TEXT 7. DO NOT USE THE META REFRESH COMMAND 8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE BACKGROUND 9. USE LINKS CONTAINING KEYWORD 10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD COUNT 11. USE KEYWORDS IN PLURAL 12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS 13. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS .
Google Launches Personalized Home Page
(Search Engine Watch)
“Google has unveiled a new service that allows people to consolidate various Google features they use, ranging from web search to email, into a personalized home page.”
Personalize Your Google Homepage
(Web Pro News)“The basic Google homepage, a clean, minimalist setting with the occasional logo change for holidays, can now be tweaked.”.
.Search Engines Index 85% Of Visible Web Content
(Web Pro News)“According to a recent study co-written by Ask Jeeves Director of Advanced Products Antonio Gulli and University of Iowa's Alessio Signorini, the major search engines have managed to index nearly 85% of the estimated 11.5 billion documents that make up the "visible web".
. How Do Search Engines Work? (Search Engine Guide) “I often meet people who don't understand how search engines gather their information. They know what they are and understand the importance of being indexed and listed on them - well some do - but the minute you start talking about spiders and the like, they freeze up. Freeze no more. This article aims to shed some uncertainty you may have about search engines. After all, if you want to benefit from being listed on search engines, you'd better know how they work.” .
. SEM Growing More Complex (Search Engine Guide) “Working out a marketing plan for new and evolving websites is a bit more complicated than it used to be. There are a few new things to be considered before embarking on a search marketing campaign than in previous years. Search marketing has become more important and is thus becoming more professional. With growing acceptance of online communication tools, and a number of alterations to the faces of search engines themselves, the marketing arena has been upgraded from a three-ring circus venue to a Super Bowl sized stadium.” .
.Americans Still Unaware Of Blogosphere
(Promote News)"As blogging continues to engrain itself into the everyday life of the Internet, some have wondered just how far the blogosphere has penetrated into normal day-to-day life. To clarify this issue, Pew Internet conducted a survey that measured the state of blogging and how it impacts the average American Internet user. The determinations from Pew's survey reveal that while blog readership continues to increase (by 58% according to the study), the average American Internet user does not know what a blog is.”.
. Website Promotion: 10 Search Engine Optimization Blunders To Avoid (Web Pro News) 1. Don't use frames. 2. Don't use Flash. 3. Don't skimp on title tags. 4. Don't overstuff title tags. 5. Don't bury text. 6. Don't use graphics as page headers. 7. Don't use the wrong words. 8. Don't ignore link building. 9. Don't overwhelm your pages with keywords. 10. Don't use long URLs. .
. Search Engine Essentials (Search Engine Tricks) What are Search Engines? There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database. The user enters a search-term into the search engine and is presented with a list of web-pages that relate to the search-term. Note that search engine databases have separate records for each web-page, not each website. .
. Blogs Are Great For Google SEO (Web Pro News) “The most recent Google results, whether involving incoming links, Google PageRank levels, or positions in the search engine results pages (SERPs), there is one common denominator.” “That similarity lies in the value that Google is placing on theme and topic related content. The watchword of the day, in the land of Google, is relevance.” “While there are several ways to achieve relevance, one such method is adding a blog component to your website.” “Businesses in almost every industry can benefit from the blog boost in the search engines.” .
.Mozilla Updates Firefox To Fix Flaws (Information Week)“The Mozilla Foundation releases a security update to both its standalone Firefox browser and its Mozilla suite, a move the organization says shows it can react faster than rivals.”“The Mozilla Foundation on Thursday released a security update to both its standalone Firefox browser and its Mozilla suite to squash bugs revealed last weekend, a demonstration, said the organization's head of engineering, of the fast reaction advantage Firefox has over Microsoft and its Internet Explorer.The new versions -- Firefox 1.0.4 and Mozilla 1.7.8 -- patch the browsers against two vulnerabilities made public less than a week ago. Both can be downloaded from the Mozilla Foundation's Web site. Another vulnerability was also addressed in the updates, and a Dynamic HTML (DHTML) problem introduced in Firefox 1.0.3 was resolved, said Mozilla.”.
. Search Engine’s Obligation to Public Sector? Search Engine Journal “What is a search engines legal or ethical obligations to include the most relevant Web pages of a search query, even though they might disagree or dislike a company?” .
.If Search Engines Could Read Your Mind
(SearchDay)“In the words of Google's Vice President of Engineering Wayne Rosing, "The day will come when Google won't be a search engine anymore, because everything will be searchable.
So, instead, we'll have to algorithmically find you the good stuff. It will be an up-leveling of our ranking function, if you will, from what's the best document to what's the best, most well-formed knowledge on the subject.".
. Google Puts Brakes On Maxed-Out Web Accelerator (Information Week) “Despite the initial wave of interest, a Gartner analyst charged in an online research brief that Google's Web Accelerator is a waste of time, not a time-saver, for the group it's being aimed at: broadband users. Google Inc. has suspended distribution of its Web Accelerator, saying the company has reached the maximum number of users for the beta software that's meant to speed up the time it takes to search the Internet.” “Web Accelerator has come under criticism from privacy advocates for caching users' pages on its servers; there have also been scattered reports of some users accessing others' pages. Google spokespeople have denied that the download halt was due to any security or privacy concerns. Under Google's privacy policies, the company does not track an individual's web activity, but does collect aggregated data from people using its services. The company has said that data collected from Web Accelerator won't be used in Google's advertising services for now. The company, however, could decide to use it later.” .
.Zero-Day Firefox Exploit Sends Mozilla Scrambling
(eWeek) “For the fourth time in three months, major security flaws in the upstart Firefox Web browser have pushed volunteers at the Mozilla Foundation into damage-control mode.”The open-source group late Sunday rushed out a partial fix for a pair of "extremely critical" Firefox vulnerabilities after zero-day exploit code leaked onto the Internet and promised a comprehensive patch would be available soon.”Mozilla Foundation Security Advisory 2005-42
(Mozilla) “Two vulnerabilities were found in Mozilla Firefox that combined allow an attacker to run arbitrary code. The Mozilla Suite is only partially vulnerable.”“The Mozilla Foundation has made changes to our update servers that will protect users from this arbitrary code execution exploit. Users who have added other extension or theme sites to the software installation whitelist should remove them until a fixed version of Firefox is available.”.
.Ask Jeeves Accused Of Pushing Spyware
(Search Engine Watch)“Anti-spyware writer Ben Edelman pokes at Ask Jeeves in his Does Jeeves Ask for Permission? article up today. He finds that the Ask Jeeves My Way and My Search software also installed programs without permission or consent.”Ask Jeeves Denies Spyware Charge & Other Accusations (Search Engine Watch)“Ask Jeeves' toolbar products, including My Search and Fun Web Products, are not spyware or adware.”“We don't allow our programs to be installed without permission or consent.”“In [Ben Edelman's] video he highlights an advertising affiliate that installed our toolbar through an unacceptable practice known in the industry as drive-by downloads.
We don’t endorse that activity and explicitly call this out as off-limits in our contracts. We terminated the relationship when it came to our attention.” Spyware Lurks On Most PCs (ClickZ)“Personal computers continue to fall victim to spyware. According to Webroot's "The State of Spyware Report," 66 percent of personal computers scanned by the company's online tool were found to be infected with an average 25 spyware entities each.”What is Spyware? (Article Blast)“Spyware (also referred to as Adware or Malware) is software that is installed on your computer without your consent. Spyware software monitors or controls your computer use. It may be used to send you pop-up ads, redirect your computer to websites, monitor your Internet surfing, or record your keystrokes, which, in turn, could lead to identity theft.”.
.Search Engine Metrics… Organic Search Vs. Paid Placement (WebProNews)“Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to (SEMPO) the Search Engine Marketing Professional Organization.”.
. Compare Yahoo and Google Results (ResearchBuzz) “Wondering EXACTLY what the difference is between Yahoo and Google's results? Well, I can't help you there but I can give you a pointer. The pointer's to Yahgoohoogle, a site that lets you compare Yahoo and Google's search results. You can check it out at http://yagoohoogle.com/. .
. Google goes for quality (Telegraph, UK) “A discriminating search engine that separates the "wheat from the chaff" on the internet is being developed by Google. The new software will rank the results of internet news searches by quality, rather than date or apparent relevance. Google aims to create a database that will compare the track record and credibility of all news sources and adjust the rankings accordingly.” .
. Playing By Googles Rules (Search Engine Journal) “Below is a short list of ideas to consider when drafting your search engine optimization campaign. - Hidden Links - Hidden Text - Page Cloaking - Multiple Submissions - Link Farms - Selling Your Sites PageRank - Doorways - Same Content on Multiple Domains Conclusion: Many of the above techniques apply to most search engines. By following a mind set that you are building your pages for your human users and not bots, you can insure you will get the most important things from your site: Qualifying links, clicks and a higher ROI. For more information also see “Googles information for webmasters.” Banned from Google and Wondering Why? (Search Engine Journal) “The most common reasons for being banned are listed below in this article. - Duplicate Content - Cloaking - Hidden text or hidden links - Keyword stuffing - Linking to bad neighborhoods - Buying links for Search engine ranking - Machine Generated Web sites.” Google Penalties: Getting Them Removed (Web Pro News) “Jane stared at the computer screen with a mixture of disbelief and horror. Her website had disappeared from the Google listings, and her Google toolbar showed a grey line. After thinking back for a moment, Jane remembered what might have incurred Google's wrath. Her fly by night alleged search engine optimization (SEO) expert had added violated Google's webmaster guidelines, and used her site to do it.” .
. Search Engine Optimization Knowledge Quiz (Web Search Blog – About.com) “Search engine optimization moves so fast, has so much information, and changes so quickly that newcomers are easily intimidated. However, I'd bet that most people know a lot more than they think they do about search engine optimization. Test your knowledge with my Search Engine Optimization Quiz . .
.Firefox Used By 1 Out 10 Business Professionals
(Yahoo! News)“The Firefox browser is used by more than 10 percent of business professionals, and that number could more than double by the end of the first half of the year, a management consulting company said Tuesday.”“Professionals are using Firefox over IE because they like the browser's tabbed browsing feature and they see it as less of a security risk than the Microsoft browser, Janulaitis said.
Tabbed browsing allows users to toggle back and forth among multiple web pages without launching a new browser.”"Lots of people are trying Firefox, and the people who try it tend to keep it," Janulaitis said.”.