Tuesday, April 26, 2005

Search for Web info a gold mine (Reuters.co.uk)

“SAN FRANCISCO (Reuters) - People searching for information on the Internet are driving some of the fastest-growing profits on the Web, whetting advertisers' appetites by signaling what they want.

By typing in search terms, users are also sending advertisers a clear message about merchandise they might be interested in buying, and search providers like Google, Yahoo and Microsoft's MSN are cashing in.

Research shows global Web search advertising revenue, which is big business for the two Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago.”