Wednesday, April 20, 2005

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Yahoo [sic] Search Marketing Launched, Farewell Overture (Search Engine Journal)

“Yahoo announced at the Search Engine Strategies conference that they would be rebranding Overture into Yahoo Search Marketing and it looks like the first step was made today with the live Yahoo Search Marketing Solutions site up and running at searchmarketing.yahoo.com.

Along with the Overture offerings, which have rebranded their names from Precision Match to Yahoo Sponsored Search and Local Match, which is now Local Sponsored Search - Yahoo has also rolled most of their search and contextual offerings into one centralized.”
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