Thursday, April 14, 2005

What Makes Google Click
(The Washington Post)

“MOUNTAIN VIEW, Calif. -- The Google campus, an hour south of San Francisco off the unlovely U.S. 101 freeway, conforms to every stereotype of the techno wonder company. The offices are littered with lava lamps and beach balls and massage chairs and motorized scooters; the billionaire founders are 31 and 32; the workforce has doubled to around 3,500 over the past year, and a constant flow of job applicants passes through the lobby.

Yet the real essence of Google is not stereotypical at all. The company has defied the conventional wisdom surrounding an earlier generation of Internet stars, which is why it stands a fighting chance against the internal contradiction in its business model.”