Saturday, April 30, 2005

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Viewing the Search Landscape
(Search Engine Watch)


“comScore Networks data, at least for the US market, has tended to portray the search wars as a fairly close contest. Banc of America Securities, in a research report dated April 22, cites comScore data giving Google a 36.3% share at the end of February, up from 34.7% in December. Yahoo is close behind at 31.1%; MSN clocks in with a respectable 16.3% share (source: Forbes.com, Google is "Undisputed Leader" in Search Queries , April 22, 2005).

NetRatings' Ken Cassar had the search market share numbers at 47% for Google, 21% for Yahoo, and 13% for MSN. Cassar had the courtesy to also mention AOL Search, at 5%, badly lagging the "all others" category (14%).

Why the disparity between comScore and the others?”
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http://searchenginewatch.com/searchday/article.php/3500356">Viewing the Search Landscape

(Search Engine Watch)

“comScore Networks data, at least for the US market, has tended to portray the search wars as a fairly close contest. Banc of America Securities, in a research report dated April 22, cites comScore data giving Google a 36.3% share at the end of February, up from 34.7% in December. Yahoo is close behind at 31.1%; MSN clocks in with a respectable 16.3% share (source: Forbes.com, http://www.forbes.com/technology/ebusiness/2005/04/22/0422automarketscan02.html"> Google is "Undisputed Leader" in Search Queries , April 22, 2005).

NetRatings' Ken Cassar had the search market share numbers at 47% for Google, 21% for Yahoo, and 13% for MSN. Cassar had the courtesy to also mention AOL Search, at 5%, badly lagging the "all others" category (14%).

Why the disparity between comScore and the others?”

Friday, April 29, 2005

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Spitzer Sues Intermix Over 'Spyware' (BizReport)

“New York Attorney General Eliot Spitzer on Thursday sued a major Internet marketer, claiming the company installed "spyware" and "adware" that secretly install nuisance pop-up advertisements which can slow and crash personal computers.”

“The company is accused of downloading ads and software that directs ads to a computer based on the user's activities. Spitzer's investigators said the downloads then attach to computers, often slowing their operation and crashing the computers as well as interfering with use of the computer through pop-up ads.”

“The programs sometimes omitted "un-install" applications and couldn't be removed by most computers' add/remove function, Spitzer said.”


Spyware Obstacle Course (Download.com)

“The battle between spyware and antispyware software rages on, as the antispyware developers struggle to stay on top of ever-evolving threats to computer users' privacy. We put together our first Spyware Obstacle Course in November 2004 to help users choose the best antispyware app for their systems.

However, the evolving nature of the problem and some new solutions prompted us to set up the obstacle course for a second run.”

The roster, in alphabetical order, is:

- Ad-Aware
- eTrust PestPatrol Anti-Spyware
- Microsoft Windows AntiSpyware beta
- Spybot - Search & Destroy
- Spyware Doctor
- Webroot Spy Sweeper”
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Thursday, April 28, 2005

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[OFF TOPIC]


MP3 Player Buying Guide (Sympatico/MSN)

Editors' Top MP3 Players (CNET Reviews)
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Wednesday, April 27, 2005

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The Sad State of Spyware (eWeek)

"Opinion: One year after the FTC workshop on spyware, things have gotten worse."

"There's reason to be optimistic about many security problems, but others are less encouraging. One of the worst is the problem of spyware and adware, which, in the year since the FTC held a workshop on it , has metastasized badly."

"The adware industry, which showed up at the workshop, makes all manner of lame excuses for itself, blaming, among others, users for not being more savvy about these things and not reading the lengthy license agreements in which the companies often state that they will install other software when and how they please."

"They even have the temerity to attempt to silence their critics, as Ben Edelman has documented in his
"Threats Against Spyware Detectors, Removers, and Critics" page.

Some have succeeded in bullying anti-spyware companies into removing signatures."
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Tuesday, April 26, 2005

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Search for Web info a gold mine (Reuters.co.uk)

“SAN FRANCISCO (Reuters) - People searching for information on the Internet are driving some of the fastest-growing profits on the Web, whetting advertisers' appetites by signaling what they want.

By typing in search terms, users are also sending advertisers a clear message about merchandise they might be interested in buying, and search providers like Google, Yahoo and Microsoft's MSN are cashing in.

Research shows global Web search advertising revenue, which is big business for the two Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago.”
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Monday, April 25, 2005

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Making video easier to search and find (PsysOrg)

“Imagine a computer system that can automatically search through videos of football matches and pull out all the shots on goal or all the fouls.

Creating the elements that make such a system possible is a key result from the IST BUSMAN project. The current generation of computer systems is excellent at searching for and manipulating text: as the spectacular success of Google has shown.

However, computers are now routinely used to store and process more than just text - videos of football matches for example. Handling multimedia content such as video footage is far harder than text where particular words and phrases can be searched for.”
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Sunday, April 24, 2005

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It's All About Content (Web Pro News)

“Editor's Note: Today, Jeremy Pepper takes a look at the value of content. From many perspectives, content is still considered king. And why not? If you don't have good content, chances are you won't be able to secure advertising for your site, Google or otherwise.”
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Saturday, April 23, 2005

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Don’t Use a Public Computer With Desktop Search
(Search Engine Journmal)


“If a desktop search tool is installed, pause or disable it. Better yet, don’t use the computer. Anyone who has access to your computer can tap into your private files and Internet travels.”
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Friday, April 22, 2005

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Google My Search History (Search Engine Journal)

“Google just announced Google My Search History, a method to “view and manage your search history from any computer.”

Chris Sherman has a detailed
write up about this new product by Google, where he begins by writing; “Say goodbye to bookmarks: Google has rolled out a seriously cool search history feature that automatically keeps track of all of your web searches and every page that you view from search results.”
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Thursday, April 21, 2005

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Google Bans Itself for Cloaking
(GoogleGuy Says)


“Responding to a post stating that Google makes use of forbidden cloaking techniques itself, googleguy admits it and promises an "exemplar punishement": banning its own pages from its own search engine for cloaking.

This is clearly forbidden by Google and many other search engines guidelines and it sounds really odd (but does not really surprise me) that Google itself went against its own policy.”
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Wednesday, April 20, 2005

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Yahoo [sic] Search Marketing Launched, Farewell Overture (Search Engine Journal)

“Yahoo announced at the Search Engine Strategies conference that they would be rebranding Overture into Yahoo Search Marketing and it looks like the first step was made today with the live Yahoo Search Marketing Solutions site up and running at searchmarketing.yahoo.com.

Along with the Overture offerings, which have rebranded their names from Precision Match to Yahoo Sponsored Search and Local Match, which is now Local Sponsored Search - Yahoo has also rolled most of their search and contextual offerings into one centralized.”
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Tuesday, April 19, 2005

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Desktop Search Finds Too Much (TechWeb)

“Enterprises have spent years searching for the silver bullet that will help users find the untapped intelligence that resides in corporate databases, e-mail messages, local Word files, and other assorted nooks and crannies. Now, Google is leading the charge to marry local hard-drive searches with Web search, bringing to light old documents, e-mails, instant messages, and Web pages viewed.

The problem? You and your co-workers might not be thrilled with what these desktop searches actually find. While you might well turn up important documents from the past that could help in current projects, you might also unearth your personal notes or e-mails, or material from people who used your computer before. Some things are better left unseen.”
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Monday, April 18, 2005

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Gmail Privacy (Web Surfing)

1. Gmail Privacy Issues
2. Creepy Gmail
3. The Fuss About Gmail and Privacy: Nine Reasons Why It's Bogus
4. Gmail Privacy Page

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Sunday, April 17, 2005

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Google's Specialized Number Search
(Search Newz)


“When you search for a number in Google, it's not necessarily going to do it's normal web search, looking for pages with that number in them.

It first examines the number to see if it might have a special meaning. If its size and format match certain types of meaningful numbers like parcel tracking numbers or vehicle IDs, for example, it will search for information about the particular item it represents.

For example, searching for a number like 1Z9999W99999999999 will cause Google to put a one-box information display at the top of your search results page that says" Track UPS package 1ZV723R33710000780″ linked to the UPS tracking page.”
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Friday, April 15, 2005

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What Search Sites Know About You
(Wired News)


"You should think about what you put in that search box, because it may not be as anonymous as you think," said Danny Sullivan, editor of SearchEngineWatch.com."
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Thursday, April 14, 2005

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What Makes Google Click
(The Washington Post)


“MOUNTAIN VIEW, Calif. -- The Google campus, an hour south of San Francisco off the unlovely U.S. 101 freeway, conforms to every stereotype of the techno wonder company. The offices are littered with lava lamps and beach balls and massage chairs and motorized scooters; the billionaire founders are 31 and 32; the workforce has doubled to around 3,500 over the past year, and a constant flow of job applicants passes through the lobby.

Yet the real essence of Google is not stereotypical at all. The company has defied the conventional wisdom surrounding an earlier generation of Internet stars, which is why it stands a fighting chance against the internal contradiction in its business model.”
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Wednesday, April 13, 2005

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Google To SEM Firms: You Don't Own Your Clients, We Do! (Search Newz)

“Disturbing news circulating the SEW forums about Google's attitude to search engine marketing firms.

We've known this for a long time and it is common knowledge among most SEMs, yet few people realize that Google and Yahoo are constantly trying to "absorb" clients brought to them by an SEM firm.”
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Tuesday, April 12, 2005

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5th Annual Search Engine Watch Awards
(Search Engine Watch)


The Search Engine Watch Awards recognize outstanding achievements in search via the web. The winners for accomplishments during 2004 are below:

Outstanding Search Service
Winner: Yahoo [sic]
Second Place: Google
Honorable Mention: Ask Jeeves

Best Meta Search Engine
Winner: Jux2
Second Place: Dogpile
Honorable Mention: Clusty & Mamma

Best News Search Engine
Winner: Google News
Second Place: Yahoo News
Honorable Mention: MSN Newsbot & Topix

Best Blog/Feed Search Engine
Winner: Bloglines
Second Place: Feedster
Honorable Mention: Technorati

Best Image Search Engine
Winner: Yahoo Images
Second Place: Google Images
Honorable Mention: Ask Jeeves Pictures & Picsearch

Best US Shopping Search Engine
Winner: Google's Froogle
Second Place: Yahoo Shopping & Shopping.com
Honorable Mention: PriceGrabber & Shopzilla

Most SEO/Webmaster Friendly Search Provider
Winner: Google

Second Place: Yahoo
Honorable Mention: MSN Search

Best Search Ads Provider
Winners [sic]: Google AdWords
Second Place: Yahoo/Overture

Best Search Feature
Honorable Mention: Clusty's Clustering, MSN's Search Builder, Ask Jeeves Binoculars Site Preview, Surfwax LookAhead, Pinpoint Shopping Suggestions, A9 Search History, My Jeeves, My Yahoo Search, Google Desktop Web History Feature, AOL Snapshots, Ask Jeeves Smart Search, Google OneBox Results, Yahoo Shortcuts

Best Specialty Search Engine
Honorable Mention: Google Local, Yahoo Local, Google Scholar, Scirus, Citeseer, Librarians' Index To The Internet

Discuss the 5th Annual Search Engine Watch Awards (Search Engine Watch Forums)
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Monday, April 11, 2005

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Eight Steps to Managing a New SEO Campaign
(Search Engine Guide)


1. Review Your Site

2. Research Your Target Market with Meticulous Keyword Research

3. Optimise Your Site Content

4. Optimise your site’s HTML coding

5. Embark on a Link Development Campaign

6. Embark on a Content Development Campaign

7. Monitor & Maintain Your Campaign

8. Keep Up To Date

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Sunday, April 10, 2005

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Judge To Spammer: You've Got Nine Years
(Web Pro News)


“A Loudoun County Circuit Judge sentenced Jeremy Jaynes, who was convicted of sending unsolicited emails, to nine years in prison in the nation's first felony prosecution resulting from a spam-related case.”
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Friday, April 08, 2005

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The Evolution Of Web Search (Forbes)

“We've become a society of information managers, navigating huge amounts of data with ease and expertly tracking down obscure facts and figures.

But as far as we've come, all we've really done is become good at finding needles in haystacks.

There's no sophistication, no wisdom involved, and it's largely because our search tools are pretty dumb.”

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Wednesday, April 06, 2005

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Google Toolbar's AutoLink and the Need for Opt-Out, Part 1 and 2 (ClickZ)

“AutoLink, a new feature in the third version of the popular Google Toolbar, has sparked controversy since its release. We'll explore the issues is this series.”
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Tuesday, April 05, 2005

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Google enhances search for Firefox users
(CNET News.com)


“Google has added a new feature to its search engine that allows Firefox users to obtain search results more quickly.”
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Monday, April 04, 2005

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Yahoo! catching up to Google? (Geek.com)

“Ben Hammersley at The Guardian is touting the glories of a search engine company--and it's not Google. Hammersley took the time on Thursday to delve into an apples for apples comparison of Yahoo! and Google, touching on many of the projects that we have seen in the last year.”
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Sunday, April 03, 2005

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The Myth of Rankings - Beyond Search Engine Optimization (Search Engine Guide)

“What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):”
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Saturday, April 02, 2005

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Before Launching Your SEO Campaign
(SEO Today)


“One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation!

As I’m always explaining to my SEO101 students, there are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.”
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Friday, April 01, 2005

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Second sight (Guardian Unlimited - UK)

“Yahoo is the new Google. Google is the new Yahoo. Up is down, and black is white. This spring has been very strange. Google, it seems, has jumped the shark. It has been overtaken, left standing, and not by some new startup of ultra smart MIT alumni or by the gazillions in the Microsoft development budget, but by the deeply unhip and previously discounted Yahoo.”

How Yahoo [sic] Got Its Mojo Back
(Om Malik on Broadband)


“A handful of blog-evangelists, a couple of key buys and some libertarian friendly moves have turned Yahoo from a dot.has.been to the new darling of the chattering classes. It is only a matter of time when mainstream media rediscovers Yahoo, and a stock market resurgence follows….”
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