Wednesday, March 23, 2005

Death of the SEMs - Greatly Exaggerated?

“There's been some recent discussion about the long-term viability of the search marketing firm. A quote from analyst Jay MacDonald of DeSilva & Phillips last week particularly ruffled our feathers, when he predicted that the search engine marketing (SEM) business won't exist in three years."

Thankfully (for the sake of rational thought), that turned out to be a misquote, or at least an overstatement.”