Friday, March 18, 2005

User Experience and Search Engines:
If Your Home Page Could Only Talk
(Search Engine Guide)

“Some of our pages may look weird. This is because they’re separate landing pages. We removed the template and navigation you’re used to seeing on every page and replaced it with a story about our trip to Manchu Picchu, with a link to our homepage, and catalog.

We know it’s strange but the conversions people told us to have landing pages. And besides, you should have seen it when we had 350,000 doorway pages to the site.”