Thursday, March 31, 2005

.
Justices In P2P Case Hesitant To Restrict Technology (Web Pro News)

“The Supreme Court case, which apparently has the whole world watching, pits p2p clients Grokster and StreamCast's Morpheus against MGM studios. The issue before the Justices is whether or not the makers of the p2p clients are liable for numerous copyright infringements committed by p2p users.”

Grokster and the Supreme Court - Dangers of P2P File Sharing (Search Engine Journal)

“Peer-to-Peer (P2P) systems do not operate on secure lines, thus providing a conduit for hackers to enter a network or computer, access personal and confidential information, as well as deploy viruses or worms.”

“Spyware and adware programs are frequently bundled into P2P file-sharing software. These programs collect personal information for marketers and provide access to your computer by malicious hackers.”

“When you are running the software for P2P services, your computer’s disk space, bandwidth, and processing power are used to help other users on the same system operate their software more efficiently because of their own network or firewall constraints.

Not only can this overload systems or networks with excessive data, disk space, and network bandwidth, unscrupulous hackers can also insert arbitrary code in each supernode’s address space or crash all supernodes.”
.

.
Grokster and the Supreme Court - Dangers of P2P File Sharing (Search Engine Journal)

“Peer-to-Peer (P2P) systems do not operate on secure lines, thus providing a conduit for hackers to enter a network or computer, access personal and confidential information, as well as deploy viruses or worms.”

“Spyware and adware programs are frequently bundled into P2P file-sharing software. These programs collect personal information for marketers and provide access to your computer by malicious hackers.”

“When you are running the software for P2P services, your computer’s disk space, bandwidth, and processing power are used to help other users on the same system operate their software more efficiently because of their own network or firewall constraints.

Not only can this overload systems or networks with excessive data, disk space, and network bandwidth, unscrupulous hackers can also insert arbitrary code in each supernode’s address space or crash all supernodes.”
.

Wednesday, March 30, 2005

.
Search For Tomorrow (Information Week)

“Google may lead in Web searches, but investment in emerging technologies will open up new ways of searching digital information.”
.

Tuesday, March 29, 2005

.
How to Submit Your Site to Directories
(Web Rank Ltd.)


“Unlike submitting to search engines, submitting your site to directories and niche portals usually involves a lot more than simply typing in your URL. You often have to start by researching the various topic categories to find the most appropriate area to submit to. Then you generally have to provide some detailed information about your site, its’ content, your company and your contact details.

When selecting the most appropriate Directory category to submit your site to, conduct a search for your main keyword phrase and view the various related categories. Study the sites listed within these categories and choose the category that is the most relevant to or closely related to your site content.”
.

Sunday, March 27, 2005

.
Search Engines Battle for Web Clickers
(E-Commerce News)


“The pressure to produce is not just coming from Google. In April 2003, Ask Jeeves added "Smart Search" to its engine, which tops search results for definitive queries like "Who is George Washington?" with answers like an encyclopedia citation and a photograph in addition to Web links.”
.

Friday, March 25, 2005

.
Firefox Extensions For Google Users
(Web Pro News)


“It seems 39% of my website's readers are browsing with Mozilla Firefox, with a dwindling 49% on Internet Explorer. In light of this, I thought it would be useful to list all the Firefox extensions I could find that perform some sort of function relating to Google.”
.

Thursday, March 24, 2005

.
Top 14 Search Engine Marketing Mistakes Etailers Should Avoid (Business Know-How)

“Search engine marketing has proven to be an extremely successful and effective means of achieving online sales growth, but not all etailers know how to properly execute their search engine marketing campaigns.

If you're an etailer, here are some of the most common mistakes to avoid.

1. Having No Search Marketing Strategy

2. Not Doing a Thorough Job of Keyword Research (& Forgetting to Think Like A Searcher)

3. Not Establishing Performance Expectations Ahead of Time

4. Not Enough Testing

5. Not Utilizing Tracking

6. Not Attempting to Reduce the Prequalification Cycle

7. The #1 Spot Isn't Always the Best Location

8. Establishing a Universal Max Bid

9. Not Setting Up Proper Match Types

10. Failing to Recognize the Importance of Dayparting

11. Expecting the Search Engine to Close Your Sale

12. Forgetting Second Tier PPC Engines

13. Giving SEO Precedence Over the User Experience

14. Not Considering Top Ranked Web Sites as Your Competition”
.

Wednesday, March 23, 2005

.
Death of the SEMs - Greatly Exaggerated?
(SearchViews)


“There's been some recent discussion about the long-term viability of the search marketing firm. A quote from analyst Jay MacDonald of DeSilva & Phillips last week particularly ruffled our feathers, when he predicted that the search engine marketing (SEM) business won't exist in three years."

Thankfully (for the sake of rational thought), that turned out to be a misquote, or at least an overstatement.”
.

Tuesday, March 22, 2005

.
Jeeves bought for $1.85bn in online ads play
(Computer Business Review)


“Ask Jeeves has agreed to be acquired by online media conglomerate InterActiveCorp for $1.85bn in shares, in a move designed to provide a search underlay to help grow both properties' advertising revenues.”
.

Monday, March 21, 2005

.
Top search engines and directories
(IT Facts - ZDNet)


Hitwise Competitive Intelligence [Australia] tracked the most visited search engine and directories during the week ending February 19th, 2005. The average stay on the search engine and directory sites was 10 minutes 14 seconds, according to HitWise.

1. Google
2. Yahoo [sic]
3. MSN Search
4. Google Images
5. Ask.com
6. Yahoo! Images
7. My Web Search
8. Dogpile
9. Yahoo! Directory
10. AltaVista"
.

Saturday, March 19, 2005

.
Sree's Top Three New Search Engines (abc7)

“(New York-WABC, March 19, 2005) — This segment brings you quick, easy-to-use information each Saturday morning at 7:45 on TV and on Friday night right here on 7online.com. This week: New-ish Search Engine Sites .

Sure, you swear by Google - so do I. But here are some new-ish search engine sites.

ANSWERS.COM: A big new effort at a "natural language" search engine. Not keyword based - it tries to understand your full question.

BRAINBOOST.COM: Same principle as Answers.com. Try it out.

SEARCH.MSN.COM: The new relaunched, revamped MSN search. Microsoft's big response to Google.

BONUS: Better Googling tips"
.

Friday, March 18, 2005

.
User Experience and Search Engines:
If Your Home Page Could Only Talk
(Search Engine Guide)


“Some of our pages may look weird. This is because they’re separate landing pages. We removed the template and navigation you’re used to seeing on every page and replaced it with a story about our trip to Manchu Picchu, with a link to our homepage, and catalog.

We know it’s strange but the conversions people told us to have landing pages. And besides, you should have seen it when we had 350,000 doorway pages to the site.”

.

Thursday, March 17, 2005

.
What's on your PC? Spyware, Trojans and dialers
(silicon.com)


That's what... if you're not careful

“Users are increasingly losing ownership of their PCs with a growing amount of spyware and malicious applications finding their way on to computers in homes and the workplace.

Worse still, the infections may go largely undetected.”
.

Wednesday, March 16, 2005

.
Experts Predict Where Search Will Go in 2005
(E-Commerce Times)


Search Industry Facing Evolution
(E-Commerce Times)


Future of Search Promises Many New Developments, Ideas (E-Commerce Times)

“This year marks the coming of age for search, and as it passes, a plethora of new search opportunities will come about. In this three-part special report, the E-Commerce Times explores how the search industry is evolving, who the winners and losers will be, and what new developments are in store for users.”
.

Tuesday, March 15, 2005

.
Sorry folks, Blogger / Pyra / Google had technical problems.

What is Google’s Goal? (AlwaysOn)

“BW posed a further interesting question this week… is Google a one trick pony focused only on the limited market of paid search that is heating up with increasing competition from Yahoo, Microsoft and an emerging swarm of start-ups with new fangled approaches to search (micro bubble anyone?!) http://www.businessweek.com/

I’d take Business Weeks question one step further. Is Google’s goal to make a profit?”
.

Sunday, March 06, 2005

.
Search Engines Open Up With Blogs
(Search Engine Journal )


You can’t look very far online without seeing a weblog, or blog. They’re increasing in popularity and many companies are starting to use them to communicate with their customers about latest projects or new products in a “human voice.”

The major search engines have taken hold of this new technology with a vengeance and many have launched their own blogs. This is really a great way to keep up with their latest comings and goings.”
.

Saturday, March 05, 2005

.
Online's top 25 search engines (The Guardian - UK)

The usual suspects and… few more.
.

Friday, March 04, 2005

.
How Many Search Engines do We Really Need?
(SEO Chat)


“With the vast majority of Web surfers going first -- and only -- to Google to start finding what they need online, why have so many other search engines cropped up? Do they really offer their users something that Google doesn't?”
.

Thursday, March 03, 2005

.
Do the Search Engines Know Your Website? (WWWCoder)

“Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?”
.

Wednesday, March 02, 2005

.
Full Text: The State of Search Engine Marketing 2004
(Search Engine Watch Blog)


“The SEMPO report: The State of Search Engine Marketing 2004, is now publicly available as a full text (PDF) document (free) here. Highlights from the report were mentioned in this December blog post. Chris also provided a detailed review in this SearchDay article.
.

Tuesday, March 01, 2005

.
Yahoo celebrates a decade online (BBC NEWS)

Yahoo About to Celebrate 10th Anniversary
(E-Commerce News)


The UnGoogle (Yes, Yahoo!) [Wired]
.