Thursday, February 17, 2005

What, Exactly, is Search Engine Spam?
(Search Engine Watch)

“The first step to determine if you are playing with fire is to understand the philosophical question, "what is considered spam?" The attendees were presented with a fairly clear definition of search engine spam from Tim Mayer, Director of Product Management for Yahoo Search. Yahoo! defines spam as "pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results." This is similar to the definitions offered by Google and MSN as well.”

“[Shari] Thurow next presented a slide that contained a comprehensive list of sixteen tactics that are considered search engine spam. These techniques include:

- Keywords unrelated to site
- Redirects
- Keyword stuffing
- Mirror/duplicate content
- Tiny Text
- Doorway pages
- Link Farms
- Cloaking
- Keyword stacking
- Gibberish
- Hidden text
- Domain Spam
- Hidden links
- Mini/micro-sites
- Page Swapping (bait &switch)
- Typo spam and cyber squatting”