Saturday, February 12, 2005

Holistic Search Marketing - Organic and PPC

“It has been just over ten years since the public release of the first modern search engine, AltaVista. Infoseek, Lycos, HotBot, Northern Lights, and dozens of others quickly followed AV. In previous years search marketing was much simpler.

Since then we've seen the rise and fall of several search firms. Almost as many ideas on how the business of search should be conducted have come and gone in the same period of time. While search has grown far more sophisticated in its first decade, the free (or Organic) listings have been a constant common factor for every search engine.”