Monday, February 28, 2005

Why Optimize Your Site For Search Engines?
(Web Pro News)

“Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but the bottom line is that search engines are used millions of times each day by consumers searching for goods and services.

And having your business displayed at the top of search results is essential if you want to do any business from the major search engines. Nine in every ten users will find what they\'re [sic] looking for in the top 10 results and won\'t [sic] go to page 2.”

Sunday, February 27, 2005

Search Engine Blogs - The Great List of Search News Bloggers (Search Engine Journal)

“One aspect of keeping up an updated Search Engine News site is the constant monitoring of RSS feeds, news stories, group emails, and, of course, blogs. Tonight I was skimming over Aaron Wall’s (a frequent contributor to Search Engine Journal) blog,

Aaron recently updated his working list of Search Engine Blogs and I thought it that publishing the list on Search Engine Journal would be a great tribute to Aaron’s hard work, and the hard work of all of the bloggers out there who are spreading the ever-changing news of the search engine industry.”

Saturday, February 26, 2005

Spyware: The Next Real Threat (eWeek)

"Your data is at risk and there's nothing we can do right now to stop it," Thompson [Roger Thompson, director of content research security management at Computer Associates International Inc.] said.

He explained that spyware writers use "tricklers" to silently reinstall spyware components after they are removed. "This makes it even worse than the mass-mailers. They change the components frequently and even when you remove registry key entries, the program simply reinstalls it," Thompson warned.

"Remember, a virus is a single program with a single registry key. With spyware, we're talking about thousands of programs with lots of registry keys. We don't even know the motive of the spyware authors. It's very hard to find legitimate use for a spyware program, no matter how hard we try," he added.

He said spyware running on enterprise computers is an "enormous threat" because there is absolutely no knowledge of the kinds of data being transmitted to the mother ship. "They're usually working over Port 80 so nothing is stopping it. The possibility for corporate espionage is enormous."

Friday, February 25, 2005

The Future of Search: Beyond the Horizon (The Search Engine Marketing Professional Organization – SEMPO)

“Search technology is the key that unlocks all the Internet has to offer. It’s our librarian, our map and our guide. In all this vast collection of data, it is search that gets us to the place we are looking for. There can be no downplaying the role of search in the future of the Internet.

However, to continue to play this role, as the Internet grows search must to do two things:”

Thursday, February 24, 2005

Website Usability (FreePint)

“How often have you thought: "I'm not using that site again, I hate it!" Often I'd guess. But how often do we consider why we dislike certain sites? One of the reasons could be to do with how usable it is.

This article is aimed at newcomers to usability and will attempt to highlight the main issues and approaches to take regarding website usability, testing and design.”


Wednesday, February 23, 2005

Google under fire over autolinking (ZDNet UK News)

“When web surfers install the toolbar in their Microsoft Internet Explorer web browser and click the AutoLink button, web pages with street addresses suddenly sprout links to Google's map service by default. Book publishers' ISBN numbers trigger links to, potentially luring shoppers away from competing book sellers. Vehicle ID licences spawn links to, while package tracking numbers connect automatically to shippers' websites.”

“Nevertheless, some critics charge that AutoLink takes the liberty of modifying web pages to direct people the way Google sees fit. Microsoft took the same approach with its Smart Tags feature years ago and eventually pulled it because of trust and trademark concerns.”

“Richard Purcell, former chief privacy officer at Microsoft, who's now CEO of Corporate Privacy Group, said: "If I'm on Company A's website, and a third party is allowing me to direct me to Company B, there will be some controversy over who controls whose information."

“Google's director of web products, Marissa Mayer, said her team had a healthy debate about how the feature would work before it was implemented. She said the group didn't consider comparisons with Microsoft's pulled Smart Tags feature. But she said that AutoLink was designed to ensure people remain in control.”

Tuesday, February 22, 2005

The Pandia Search Engine Awards 2004
(Pandia, Norway)

“(February 21 2005) The Pandia has presented the Pandia Awards for 2004.

These awards are given to sites that provide exceptional tools for Internet searching, and to sites that give useful information on Internet searching and search engine optimization.

The winners for 2004 are:

- The best all round search engine: Google
- The best metasearch site: ixquick
- Best site on searching: Search Engine Watch
- Best site on search engine marketing: Search Engine Watch
- Best search engine discussion forum: Webmaster World
- Best publication on searching: Web Search Garage by Tara Calishain
- Best publication on search engine marketing: Unfair Advantage Book on Winning the Search Engine Wars by Planet Ocean
- Best search engine weblog: Resourceshelf
- Best weblog on search engine marketing: Search Engine Journal
- Best desktop search tool: Copernic”

Monday, February 21, 2005

Is New MSN Search More Precise? Just Ask Google.
(ezilon infobase)

“We visited MSN Search and decided to use one of their examples, typing in the question, "What is the mass of Jupiter?" To our shock and pleasure, there it was--an answer, right at the top and separated from the actual web results. It said, "Answer: Jupiter: mass: 318 Earth Masses."

“Unfortunately, MSN's answer to "What is the mass of the Earth?" was "Answer: World: mass: 1 Earth masses"

“Amazingly enough, Google spat out an answer right at the top of their results page as well. But Google's answer was, "mass of Jupiter = 8987 × 10 to the 27th power kilograms."

“Now, we're Internet marketing experts, not rocket scientists, but it appeared that Google actually provided the more precise answer.”

Sunday, February 20, 2005

Firefox Up to 25 Million Downloads! (ResearchBuzz)

“Firefox announced yesterday that there have been over 25 million downloads of Firefox!

You GO Firefox.”

Saturday, February 19, 2005

Search Engine Optimization the Easy way

“In conclusion, if site owners create quality sites with content that provides end users with the information they are seeking and which is optimized for the spiders to read and index, these sites will do well in the ranking systems of today’s search engines.”

Friday, February 18, 2005

Antispyware (PC Magazine)

“The majority of PCs in America are infested with spyware, and PC Magazine continues to find most security suites inadequate to the task of disinfecting them. The explosion of dedicated antispyware apps in the past year began to address the growing problem; here we review eight of the leaders.”

Spyware Reviews - February 2005 (ADWARE REPORT)

“Here are our latest spyware reviews and spyware removal product comparisons. We recommend only reputable and effective spyware removal products … no rogues or disguised spyware installers."

Rogue/Suspect Anti-Spyware Products & Web Sites (Spyware Warrior)

"Rogue/Suspect" means that these products are of unknown, questionable, or dubious value as anti-spyware protection.

Some of the products listed on this page simply do not provide proven, reliable anti-spyware protection. Others may use unfair, deceptive, high pressure sales tactics and false positives to scare up sales from gullible, confused users. A very few of these products are either associated with known distributors of spyware/adware or have been known to install spyware/adware themselves."

Thursday, February 17, 2005

What, Exactly, is Search Engine Spam?
(Search Engine Watch)

“The first step to determine if you are playing with fire is to understand the philosophical question, "what is considered spam?" The attendees were presented with a fairly clear definition of search engine spam from Tim Mayer, Director of Product Management for Yahoo Search. Yahoo! defines spam as "pages created deliberately to trick the search engine into offering inappropriate, redundant, or poor-quality search results." This is similar to the definitions offered by Google and MSN as well.”

“[Shari] Thurow next presented a slide that contained a comprehensive list of sixteen tactics that are considered search engine spam. These techniques include:

- Keywords unrelated to site
- Redirects
- Keyword stuffing
- Mirror/duplicate content
- Tiny Text
- Doorway pages
- Link Farms
- Cloaking
- Keyword stacking
- Gibberish
- Hidden text
- Domain Spam
- Hidden links
- Mini/micro-sites
- Page Swapping (bait &switch)
- Typo spam and cyber squatting”

Wednesday, February 16, 2005

Why Optimize Your Site For Search Engines?

“Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone.

While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.”

Tuesday, February 15, 2005

SEM and Site Usability (ClickZ)

“Usability and search friendliness go hand in hand. If products and services are easy to find, and the Web site easy to use (resulting in higher conversions), the site should easily maintain high-quality search engine traffic.

Yet many search engine marketing (SEM) firms offering search-engine-friendly design don't have staff trained, certified, or experienced in Web site usability.”

Monday, February 14, 2005

Web Standards vs. Search Friendly Sites: Can You Have Both? (Search Engine Watch)

“Web designers don't understand search optimization, and search marketers are clueless about usability and style—at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.

A special report from the Search Engine Strategies conference, December 13-16, 2004, Chicago, IL.”

Sunday, February 13, 2005

The Top 5 Anti-Spyware Programs, 2005
(Internet for Beginners)

“Stopping spyware (“malware”) is more than a one-time inoculation, folks. This is about a weekly habit of cleaning "nasty dust bunnies" from your personal computer.

In much the same way you clean your home with your favorite broom and your favorite cleaning solvents, you will also need good tools to clean spyware out of your PC.”

Saturday, February 12, 2005

Holistic Search Marketing - Organic and PPC

“It has been just over ten years since the public release of the first modern search engine, AltaVista. Infoseek, Lycos, HotBot, Northern Lights, and dozens of others quickly followed AV. In previous years search marketing was much simpler.

Since then we've seen the rise and fall of several search firms. Almost as many ideas on how the business of search should be conducted have come and gone in the same period of time. While search has grown far more sophisticated in its first decade, the free (or Organic) listings have been a constant common factor for every search engine.”

Friday, February 11, 2005

Local Search, A Look to the Future
(Search Engine Lowdown)

"Local Search Guide publishes various thoughts on the future growth and innovation of local search.”

Thursday, February 10, 2005

Google Maps Is Here (Corante)

The beta version of Google Maps is online. The main service is still serving maps from Yahoo and Mapquest. The maps are pretty, the interface clean, and the images are by Navteq.

Wednesday, February 09, 2005

Spyware takes aim at Mozilla browsers (ZDNet - UK)

“As the Firefox browser grows in popularity, some security experts believe it will attract its own type of spyware.”

Trojan attacks Microsoft's anti-spyware (ZDNet)

“Virus writers have created a malicious program that can disable Microsoft's new anti-spyware application, security experts warned on Wednesday.”

Tuesday, February 08, 2005

Finding an SEO Consultant (Search Engine Guide)

“Due diligence should be done regardless of how contact was initiated or how you found the consultant. SEO's found through industry conferences and organizations are excellent starting points, but it would be a mistake to think that participation at conferences or organization membership is an endorsement or recommendation eliminating the need to do due diligence.”

Monday, February 07, 2005

Who'll win the Microsoft v Google war? Search me
(The Observer | Business | Guardian - UK)

'What is the distance between London and Lima?' inquired the Daily Telegraph. MSN came up with 61,000 links. The first few offered links to a sports betting website, a shopping directory, a cancer charity, a travel agency and Cambridge University Students' Union. Google came up with 110,000 links, the first of which provided an answer (6,320 miles).

MSN Search Engine Insanities
(Tech News and Views )

“I found a good example today. We were discussing Smartphones on the discussion board when I thought about looking out for a definition of the term ‘Smartphone’. As expected, I remembered Mr. Gates claim that Encarta is there to help me out with my questions. I put in my question: “what is a smartphone” into the new MSN Search only to receive… 7 advertisements and a few random related links but no answer to my question.

Same question typed into Google gave me a straight answer to the question! From the glossary files of the Symbian’s website. Worked fine for me… Google won despite the fact that Microsoft had Encarta with them… They won because they searched and indexed better resources. I think that matters to the users in the end. My vote at this moment… goes to Google.”

Sunday, February 06, 2005

Firefox Browser Tips
(Internet for Beginners –

A Handbook For "Power Use" of The Hottest New Browser Today

Saturday, February 05, 2005

Security Essentials for Home Computing
(About - Internet for Beginners)

“If you subscribe to Cable or DSL broadband at home, then you are likely to be casually "attacked" by hackers up to three dozen times a day.

Especially if you use Windows XP or other Windows operating systems, you are a prime target for savvy hackers who will exploit your fulltime Internet connection.”

Friday, February 04, 2005

Personalized Search (iMediaConnection)

“Personalized search is the fine-tuning of search results and advertising based on an individual’s preferences, demographic information and other factors. Presumably, the better a search engine understands a user’s interests and preferences, the better able it is to target search results, advertising, sponsored links, etc.”

Thursday, February 03, 2005

Ergonomy [TDS].

Read it! Your back will thank you.

Wednesday, February 02, 2005

Microsoft Officially Launches MSN Search
(Web Pro News)

“It's time to welcome another search engine into the family. This morning at 12:00 am, Microsoft removed the beta designation from MSN Search and officially launched, complete with an improved index and a redesigned homepage.”

"Like Yahoo before it, Microsoft can now embark on its own path, and I expect we'll see a lot of innovation coming out of Redmond. That's good for everyone. Welcome to the party (officially), MSFT! Now it gets interesting...."

Tuesday, February 01, 2005

Black-Hat Myths About White-Hat SEO (ClickZ)

At a recent Search Engine Strategies conference, many black-hat search engine optimizers (SEOs) stated some misconceptions about white-hat search optimization strategies.

For those unfamiliar with the terms, a white-hat search engine marketing (SEM) firm, commonly known as an ethical SEM firm, follows all the guidelines, terms, and conditions set forth by the search engines. A black-hat SEM firm doesn't follow all the search engines' rules.

This column addresses some inaccurate comments made by black-hat SEOs about white-hat search optimization strategies.

Myth 1: White-hat SEOs don't (or cant) pursue competitive keyword phrases.

Myth 2: If you write Web page copy that doesn't sound like it came from your mouth, it's search engine manipulation.

Myth 3: White-hat SEOs lack technical skills.