Sunday, January 30, 2005

Personalized Search (MediaConnection)

“The real gains in terms of search relevance and, importantly, search-related revenue are on the horizon now with the advent of "personalized search."

Recently, there’s been a lot of attention placed on personalized search with announcements from Yahoo!, Google, Eurekster, MSN and Amazon.

So, what exactly is personalized search and how can it be used to drive revenue?”