Tuesday, January 11, 2005

The SEM CEO's Predictions, (Part 1 and 2) [ClickZ]

* Google's IPO will fuel acquisitions of SEMs.
* Three to six SEM firms will be acquired in 2004.
* Agencies will fight harder to get into the SEM game.
* SEM will learn branding.
* Some affiliates will be turned away.
* Search Is Tightly Integrated Into the Traditional Marketing Mix
* Search Will Move Upstream and Win the CMO's Attention
* Vertical Search Will Arrive, Personalization Won't
* Your Predictions