Friday, January 07, 2005

Looking Back, Looking Ahead: Developments With Consumer Search (Search Engine Watch)

“I normally don't do "look back" and "look ahead" pieces at the start of the New Year. There's usually too much new stuff going on to make time for the look back, and looking ahead's always difficult in a space that can shift directions so quickly.

Nevertheless, I did some of this for my keynote in our recent SES Chicago show. With the major search partnerships staying stable for once, and no major algorithm changes reeking havoc among marketers, I found some time to review some of the things I thought were significant to search over the past year.”