Monday, January 31, 2005

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Desktop Search: Proceed With Caution
(Security Pipeline)


“Security experts are advising users of desktop search applications to evaluate the risks before downloading the freeware from Google Inc., Microsoft Corp. and Yahoo Inc.”

“Google, for example, recently had to patch its desktop search application when researchers at Rice University in Houston discovered a bug that could let hackers secretly search the contents of a user's hard drive.”

"As a user of computers in the modern world, you have to pay attention to the news," Wallach said. "You're using a product that could have problems, and you need to be in a position to learn of these problems, when they occur."

Sunday, January 30, 2005

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Personalized Search (MediaConnection)

“The real gains in terms of search relevance and, importantly, search-related revenue are on the horizon now with the advent of "personalized search."

Recently, there’s been a lot of attention placed on personalized search with announcements from Yahoo!, Google, Eurekster, MSN and Amazon.


So, what exactly is personalized search and how can it be used to drive revenue?”


Saturday, January 29, 2005

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Google Tunes into TV (W3Reports)

“Google Inc. today announced the availability of Google Video, a new service that enables users to search the content of television programs from leading TV content providers including PBS, the NBA, Fox News, and C-SPAN, among others.”

Friday, January 28, 2005

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Web: Google's counts faked?
(Technologies du Langage - France)


“The first screen is a query for the on the entire web (i.e. the part Google claims it's indexing), the second for the, restricted to English pages only. There is a small oddity that was already noticed by many people: the count for the on the entire Web is rounded at 8 billions exactly, which is a bit suspicious. But this is not my point.

The query for the in English pages returns only 88 million pages, i.e. just above 1% of the Web total. I have some trouble accepting this result, which would mean that nearly 99% of occurrences of the string the occur [sic] in non-english pages.”

Thursday, January 27, 2005

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Survey: Searchers are Confident, Satisfied & Clueless (Search Engine Watch)

“The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results.”

Wednesday, January 26, 2005

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Compare and Contrast: SEM and SEO (ClickZ)

“Marketers and the media prefer simplicity. Search engine marketing (SEM) is not, of course, simple. If SEM and SEO (define) were simple, traditional marketing agencies could slot SEM into media plans with little thought or effort. SEO consulting wouldn't differ from site design.


Tuesday, January 25, 2005

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Firefox Passes 20 Million Downloads
(BetaNews)


“Two and half months after Firefox's 1.0 launch, the Mozilla Foundation has more to celebrate than non-stop media coverage: Firefox has surpassed 20 million downloads. The milestone comes just days after new tallies of Web browser usage shows strong gains by the open source newcomer, which is slowly chipping away at Internet Explorer's dominance.

Last November, Microsoft IE product manager Gary Schare told BetaNews, "We think that getting the first set of early adopters is a lot easier than getting the next set, and then crossing over into the mainstream is pretty difficult." But Firefox is refusing to relent, garnering up to 270,000 downloads per day.


Monday, January 24, 2005

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Google Raises Word Limit to 32
(Google Blogoscoped)


Google greatly advances its web search by raising the word limit to 32 words. Previously, only up to 10 words were allowed.

While some may never have wanted to cross the 10-word limit, it can be crucial to different tasks:

* When you automate search tasks using the Google API, you often find yourself hitting the 10-word limit.
* When you search for quotes from a text, you would hit the 10-word limit very fast.
* When you want to exclude a lot of words from a search because your result is not specific enough.
* Meta search engines (or an "uber" engine like FindForward) may take a user's query and add their own "tuned" words in the background. This means when the tuning uses up 6 words, and the user entered 5 words, 1 tuned word was ignored.
* When you wanted to trace all synonyms Google knows for a word.

Sunday, January 23, 2005

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15 Tips to Get Your Web Site Ready For Search Engines? (About.com)

1. DO make the "title" of your page simple and to the point using a key phrase.

2. DO add your key words and phrase to your meta description more than once.

3. DO NOT add meta keywords to your site that don't have anything to do with your site.

4. DO make your site look professional.

5. DO create quality content on your site.

6. DO NOTuse the same meta keyword too many times on one page.

7. DO create many pages.

8. DO make sure all links are working.

9. DO NOTuse re-directs unless your site has moved and you are sending people to the new site.

10. DO spell check.

11. DO make sure it is easy to navigate.

12. DO NOT duplicate pages.

13. DO make it visually appealing.

14. DO make it interesting.

15. DO NOT use "Under Construction".


Saturday, January 22, 2005

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My wife just decided to enter the blogosphere.

Here it is her blog

Angela Lei Li’s Weblog: A business blog

News, articles and personal comments for today's and future entrepreneurs.


Take a look, and if you like it, bookmark her blog.

Here are some of her latest posts:

Managing means motivating (Diversity Publishing)

Information Overload – How Do You Keep Up With All That Reading? (Entrepreneurs – About.com)

Offshoring accelerating (Boston.com)

Women Entrepreneurs (Business Know-How)

Bo knows: You can't make an entrepreneur (USA Today)

Top 10 New Years' Resolutions For Bosses
(Inside INdiana Business)



Friday, January 21, 2005

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The Premier Event for Search Engine Marketing & Optimization Returns to New York City February 28th - March 3rd 2005 - You Can't Afford to Miss It! (Jupiter Events)


Thursday, January 20, 2005

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Why you need Mozilla Firefox… TODAY!

Browser Wars (PC World)

Web browser options expand (Seattle Times)

Firefox vs Internet Explorer aka Internet Extinction
(Marketing Shift)


Firefox lights up Web browser world (Info World)

Firefox browser (Internet Search Engine Database)

Use Firefox for a Safer System (eWEEK)

Mozilla Firefox: The Searcher's Browser
(Search Engine Watch)


How can I trust Firefox?
(Office Development, Security, Randomness... Blog)


Wednesday, January 19, 2005

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Bill Gates: "Today's Search is Nothing"
(Search Engina Watch)


"News.com has just posted a Q&A interview with Bill Gates on a variety of issues including search, web browsers, and why he doesn't have a blog."

"Gates goes on to say, "...our research agenda will allow us to take today's search from ourselves and Google and make what we have today look like a joke."

"Later in the interview he talks about search being a "significant" business (aka "big revenue") for MS and again says that, "today's search is nothing."

"As MS rolls out more in the way of search, we will begin seeing plenty of "traditional" advertising. This is somewhat ironic since Google has been able to build its brand and reputation without having to do any of it."


Tuesday, January 18, 2005

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MS AntiSpyware vs Ad-Aware vs SpyBot
(Flexbeta)


“Though still in beta, Microsoft AntiSpyware was able to detect more infected files than the current leading anti-spyware applications in the market today, Ad-Aware and SpyBot S&D.

AntiSpyware’s user interface is better looking than both SpyBot and Ad-Aware, not to mention much easier to use than SpyBot.

Though Microsoft AntiSpyware was able to use better detection than both Ad-Aware and SpyBot, there is still the difference of cost between the three. Ad-Aware and SpyBot offer great performance for free, yet when Microsoft debuts its AntiSpyware application, it will require a subscription fee.

Is Microsoft AntiSpyware really worth the subscription fee when there are currently good spyware removal applications out there that will do it for free?

My answer to that question would be, if you can afford the fee, it is absolutely worth it; however, if you chose to use Microsoft AntiSpyware as your spyware removal tool, you will still need to run other tools such as Ad-Aware and SpyBot.”



Monday, January 17, 2005

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BLOGS STUFF

Tips and Suggestions for Launching a Successful Blog
(The Evangelical Outpost)


Beginner's Guide to Business Blogging (Change This)
Free PDF document to download until January 25th 2004

The state of blogging
(Pew Internet & American Life Project)


Steve Ballmer: Blogging Is Huge
(Web Pro News)


Bloggers Warned They Can Be Sued For Libel
(Web Pro News)


Why Blogs Rank High In Search Engines
(Web Pro News)


Why Search Engines Love Blogs
(Search Marketing Info)


Proof That Search Engines Love Blogs
(Web Pro News)


More Than Links To Blogs' Search Engine Success
(CorporateBloggingBlog)


Blogger goes multilingual (InfoWorld)

Online Video: The Sequel (Business Week)

Measuring Blog Marketing (ClickZ)

Weblogs – Directories (Google)

Big List of Blog Search Engines
(Ari Paparo Dot Com)


Blog Search Engines
(Search Engine Journal)


Blog Search Engines
(WebLeOn's Blog)


RSS Feed Submission Tools & Resources
(Search Engine Watch)


RSSTop55 - Best Blog Directory And RSS Submission Sites (Robin Good)

Submit Your RSS Feed to 15 Places at a Time
(ResearchBuzz)



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Four ways to boost Web traffic (The Seattle Times)

1. Check the coding
2. Link with others
3. Advertise your site
4. Hire a consultant

Sunday, January 16, 2005

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Ingredients of a Search Engine Friendly Site
(Search Engine Guide)


1) Make Sure Search Engines Can Find You In The First Place

2) Search Engines Crave Content

3) Is Your Site Crawlable?

4) Use Unique Title Tags and Meta Description Tags

5) Make Your Site The Very Best It Can Be


Saturday, January 15, 2005

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8 Easy Ways To Optimize Your Website

(Web Pro News)

1) Target one word for each page

2) List your major keywords in the links back to your site

3) Make your first 100 words on the page keyword rich

4) Insert the keyword into your title tag

5) Insert your keywords in the description tag

6) Insert them into your keywords tag

7) Place your keyword in the header

8) Write your keyword enriched web copy

Friday, January 14, 2005

Ten Steps To A Well Optimized Website (Beanstalk)

1. Keyword Selection

2. Content Creation

3. Site Structure

4. Content Optimization

5. Internal Linking

6. Human Testing

7. Submissions

8. Link Building

9. Monitoring

10. The Extras

Thursday, January 13, 2005

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New Year's security resolutions (vnunet.com)

“The first resolution should be: "I will install antivirus gateway tools immediately - not tomorrow or next week, but now."

When I talked to Sophos security consultant Graham Cluley just before the festive drinking session got underway, he mentioned that if firms had installed such security products last January, they would have stopped nine out of the top 10 viruses that hit the headlines - and corporate networks - in 2004.

With statistics like that, I think it would be quite easy for IT teams to present a convincing case to the board of directors to purchase gateway antivirus tools.”

“One thing experts do agree on is that virus writers now realise that there is money in crime. Attacks were once designed for bragging rights in online forums, but cash is the new motivation.”


Wednesday, January 12, 2005

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New Year's Resolutions 2005 (Tecnorati)

“Can you believe that 2004 is over already?

Time for some new year's resolutions.

What do you want out of 2005?

Check out the blogger resolutions below.”

Tuesday, January 11, 2005

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The SEM CEO's Predictions, (Part 1 and 2) [ClickZ]

* Google's IPO will fuel acquisitions of SEMs.
* Three to six SEM firms will be acquired in 2004.
* Agencies will fight harder to get into the SEM game.
* SEM will learn branding.
* Some affiliates will be turned away.
* Search Is Tightly Integrated Into the Traditional Marketing Mix
* Search Will Move Upstream and Win the CMO's Attention
* Vertical Search Will Arrive, Personalization Won't
* Your Predictions


Monday, January 10, 2005

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Netsecurity New Year's Resolutions (About.com)

Top 10 Things You Can Do To Be More Secure

1. Choose a new / better password

2. Keep your system patched

3. Install and update antivirus software

4. Install a personal firewall application

5 Don't open unknown file attachments

6. Turn off active coding in your web browser

7. Use encryption

8. Back up your important files

9. Take a class

10. Read, read and read some more


Sunday, January 09, 2005

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2005 Predictions - Watershed Ground (Web Pro News)

“We promised our predictions for the coming year, and here they are. Please remember, we are techno-geeks, not psychics. Some of these predictions may come true and some may be way off base.

We do know the search industry is evolving faster than ever before. What seems fantasy today may well be reality next month. 2004 was an interesting year in the business of search, setting the stage for what should be a watershed year in 2005.”

Saturday, January 08, 2005

A Contratrian's View of the Year Ahead - Five Predictions for 2005 (avant|marketer)

1. This is not the year that big traditional advertisers will migrate to the web in earnest.

2. Blogs will not become a mainstream ad vehicle in 2005.

3. In 2005, the Spyware/Adware debate will be cooled down by legislation.


4. 2005 will not see the dawn of a new Google.


5. 2005 will be the great ad inventory shortage that never really was.



Friday, January 07, 2005

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Looking Back, Looking Ahead: Developments With Consumer Search (Search Engine Watch)

“I normally don't do "look back" and "look ahead" pieces at the start of the New Year. There's usually too much new stuff going on to make time for the look back, and looking ahead's always difficult in a space that can shift directions so quickly.

Nevertheless, I did some of this for my keynote in our recent SES Chicago show. With the major search partnerships staying stable for once, and no major algorithm changes reeking havoc among marketers, I found some time to review some of the things I thought were significant to search over the past year.”


Thursday, January 06, 2005

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2004 - A Year of Search in Review (Web Pro News)

“The past year will be remembered as the most interesting year in the history of search, that is until this time next year. 2004 witnessed the end of the search engine cold-war and the beginning of what is likely to be an intense rivalry between Google and MSN. It also showed a clear demarcation between who's hot and who's not in the business of search.”

Wednesday, January 05, 2005

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Google Stuff

People of the Year: Google Guys (ABC News)

Google's Page and Brin Top Innovators of Past 75 Years
(Search Engine Lowdown)


Google's 60 Minutes Interview (Video Download Link- 61.5MB video file in divx format) (addict3d.org)

Google Removes Trojan Spyware Ads
(Search Engine Lowdown)


Microsoft Will Never Catch Google (Web Pro News)

Tuesday, January 04, 2005

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Search engine trends in 2004 (Pandia, Norway)

“So, 2004 turned out to be a very exciting search engine year, after all. For a moment, one could believe that we were moving into an era with a virtual Google monopoly, and monopolies are seldom good for innovation.

Instead there has grown up new alternatives. Competition is as fierce as ever, and given that both users and stockmarkets reward innovation, there has been a large number of refinements, new services and new products.

Let us take a look:”


Monday, January 03, 2005

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SEM New Year's Resolutions (ClickZ)

Resolution 1: I will stop focusing on positioning as an SEO benchmark.

Resolution 2: I will use the most appropriate search terminology to describe my services and processes.

Resolution 3: I will integrate search into the Web design, development, and usability processes.

Resolution 4: I will stop making erroneous cause-and-effect conclusions without testing and verifying.

Resolution 5: I will stop using Web standards as an excuse for limited design skills.

Resolution 6: I will follow all the search engines' guidelines, terms, and conditions.


Sunday, January 02, 2005

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Offshoring accelerating (Boston.com)

US study puts number of jobs sent overseas in 2004 at 406,000, double the estimates

“Groups such as the US Chamber of Commerce peg the number at perhaps 200,000 jobs a year. But a new report commissioned by a bipartisan congressional commission said 406,000 US jobs will migrate overseas this year, double the conventional wisdom.”

“Job movement overseas ''is absolutely accelerating, and it's changing in its nature," said Kate Bronfenbrenner, a professor in Cornell University's School of Industrial and Labor Relations, who prepared the report for the US-China Economic and Security Review Commission.”

''Whereas in 2001 it was almost all in manufacturing, now we see an increase in information technology, communications, financial services, and white-collar work, from research and design to back office." The report will be presented at public hearings in Seattle in January.”

“An often-cited study by Forrester Research last spring estimated 225,000 white-collar US service jobs would locate overseas in 2004, bringing to 540,000 the total of those jobs now overseas. A 2004 study by Deloitte Research said 850,000 financial jobs could be headed overseas by 2010.”

“But Shang-Jin Wei of the International Monetary Fund argued when a company employs people overseas, lower costs and high profits enable it to hire elsewhere in the organization. ''We create one job for every job lost," he said.”

“The US Chamber of Commerce's chief economist, Martin Regalia, criticized the 406,000 job-loss estimate in 2004 as at the ''high end of any estimates out there." The multiplier was arbitrary, he said, because it was not based on hard data. ''I don't think starting with news reports is the way to do scientific research."

“There is no reliable government data. The US Bureau of Labor Statistics surveys employers on job relocations, but those data are widely viewed as too low. In the first quarter of 2004, the bureau reported 4,633 jobs were moved offshore. The bureau said it could not estimate second-quarter activity, due to incomplete information from employers.”

''Companies are very reluctant to say what they're doing," said Ronil Hira, professor of public policy at Rochester Institute of Technology. ''They don't want to take the public-relations hit."



Saturday, January 01, 2005

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Spyware 101: Understanding The Biggest Internet Threat of 2005 (Internet for Beginners - About.com)

“At its most basic definition, spyware/malware is when insidious little software programs covertly install themselves on your computer, and then perform secret operations without your permission.

Once in place, malware programs may do hundreds of nasty things to your computer. They will log your keystrokes, steal your passwords, observe your browsing choices, spawn pop-up windows, send you targeted email, redirect your web browser to phishing pages, report your personal information to distant servers, and serve up porn.”