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Art of SEO (High Rankings Advisor)

The Top 10 Worst SEO Tactics (Web Pro News)

SEO Myths & Rumours Exposed! (Web Pro News)

No More Hats: High Risk vs. Low Risk SEO(Web Pro News)

Black Hat SEO And The Sneaky Redirect(Web Pro News)

Targeted SEO: Optimizing For Search Engines Which Are More Likely To Bring You Traffic(Web Pro News)

Organic Search Engine Optimization (Web Pro News)

The Benefits Of Organic SEO (Web Pro News)

Is Organic SEO Dead? (Web Pro News)

Shari Thurow Answers SEO Questions (Web Pro News)

Andy Beal Answers SEO Questions (Web Pro News)

Robin Nobles Answers SEO Questions (Web Pro News)

Ross Dunn Answers SEO Questions (Web Pro News)

The Missing Link To Your SEO Efforts (Web Pro News)

The Link Building Vs. Content SEO Debate (Web Pro News)

When to Hire a Professional SEO Firm? (Web Pro News)

Tips on Finding the Right Search Engine Optimization Firm (Web Pro News)

6 Tips for Choosing an SEO Company (Web Pro News)

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Fagan Finder Launches URL Information Tool
(ResearchBuzz)

“Michael Fagan continues his reign of awesomeness with a really nice tool for getting information on an URL.”

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Understanding Search Engine Models
(Search Engine Journal)

Search Engine Submission Tips
(Search Engine Watch)

Search Engine Submissions: Don’t Even Bother
(SEO Chat)

5 Search Engine Mistakes Not to Make
(Entrepreneur)

Search Engine Marketing Issues - Link Popularity
(Search Engine Journal)

Linking out is good (Webcredible)

Link Popularity (Site Pro News)

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Read This IF You Are Running on Windows XP!
(Stark County Law Library Blawg)

“If you are running Windows XP BE AWARE that in a few weeks Microsoft will automatically install XP SP2 on your computer - which may not be that great of a deal!”

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Search Engine Executive Roundtable, Part 2
(Search Engine Watch - SearchDay)

“How do the search engines view search marketing firms? What are the growth drivers of the industry?

And Is the search "bubble" going to pop soon? Danny Sullivan continues his discussion with four top search executives.

A special report from the San Jose Search Engine Strategies Conference, August 2004.”

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New Era of Deadly Spyware Approaches
(Tech News World)

“Security experts warn that spyware is becoming so sophisticated that new strategies are needed to combat a new age of malicious lurking.

One solution, say software makers, is a shift to security programs that use proactive scanning.

That approach, they say, is more effective in blocking spyware than traditional reactive programs.”


Spyware: Here, There, and Everywhere... So Beware
(Idea Marketer)

“For those who haven't yet had an encounter with spyware, lucky you.”

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Windows XP Service Pack 2: Will it cripple your network? (silicon.com)

Windows XP contains serious security flaws (USA Today)

Hackers Find Serious Flaw in Microsoft's Windows XP (Fox News)

Is Windows safe? (BBC)

Windows XP Service Pack 2 Under Heavy Security Scrutiny (Tech News World)

Windows XP Service Pack 2: Install With Care (CRN)

Installing Windows XP Service Pack 2: One Librarian's Experience (WebJunction)

Windows XP SP2 Help (Windows & .NET Magazine Network)

Windows XP Service Pack 2 Experiences (SANS - Internet Storm Center)

Windows XP Service Pack 2 (About.com)

Windows XP Service Pack 2 (PC Magazine)

Windows XP Service Pack 2 RC2 (updatexp.com)

Windows XP Service Pack 2 with Advanced Security Technologies Review (Paul Thurrott's SuperSite for Windows)

Windows XP Service Pack 2 Resources for IT Professionals (Microsoft TechNet)

Windows XP Service Pack 2 (SP2) Support Center (Microsoft)

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Search Engine Friendly or Search Friendly? (ClickZ)

“A search-friendly Web site isn't only about being Google-friendly. Sounds a bit astonishing coming from a search engine marketer, doesn't it?

Search friendliness isn't only about Google, Yahoo!, MSN Search, Teoma, or any other crawler-based search engine or human-based directory.

Search friendliness is first and foremost about site visitors. Having a search-friendly site is far more important than having a search-engine-friendly site.”

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New Download.Ject Attack Hits IM Networks (internetnews.com)

“The worm was programmed to download and install Trojan horse programs like keystroke loggers, proxy servers and other back doors, which provided full access to the infected system.

PivX Labs discovered the latest mutant, which appeared as an innocuous looking instant message on AIM or ICQ which says: "My personal home page http://XXXXXXX.X-XXXXXX.XXX/."

"Once the user clicks on this link, IE opens a malicious Web site that infects the user through several IE vulnerabilities, such as Object Data, Ibiza CHM and MHTML Redirect," the company said, referring to several known, and still unpatched, vulnerabilities in the world's most widely used browser.”

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Yahoo's Got Its Own Search Blog (ResearchBuzz)

Tip to Jeremy Z. for pointing out the New Yahoo Search Blog.

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Four Things Yahoo Can Do That Google Can't
(ResearchBuzz)

“To celebrate the upcoming release of Web Search Garage
( http://www.websearchgarage.com ) I have a freebie PDF tip sheet for you -- "Four Things Yahoo Can Do That Google Can't."

Not that I don't have a lot of love for Google - I do.

But other search engines deserve props too. Get it at
http://www.researchbuzz.com/FourThingsFinal.pdf

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Post Google IPO: Now, the Really Hard Part (internetnews.com)

“Having completed its initial public offering in a media circus, industry watchers suggest Google must grow bigger, smarter and stronger, or face being overtaken by its powerful rivals.”

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Malware Sneaks Past Ad-Aware (TVC Alert)

“Ad-Aware released new anti-spyware software last week and then patched it twice. If you downloaded Ad-Aware SE Plus or SE Pro prior to 13 August, your computer might be vulnerable to browser hijackers.

PC World discovered flaws in the software that allowed hijackers to make changes to the System Registry unchallenged. While Ad-Aware responded quickly with a patch, users who update the program using the update feature will not install the fix.

(You have to download and install it anew.)

Moreover, PC World speculates that the quick fix does not address all the holes that let spyware in.”

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Search engines rev up in the race against Google (IHT)

“When it comes to Internet searching - and the advertising dollars that come with it - everyone seems to be playing catch-up with Google, the No. 1 search engine, which is preparing for an initial public offering.”

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Link Myths (Web Pro News)

“As competition among websites increase, close attention is being paid to rankings in major search engines.

Since a high ranking in a keyword can "make or break" a business, webmasters are looking to find any method to increase their ranking.

By examining the algorithms of Google and other search engines, it is easy to see that a high value is being placed on the number of links (and quality) pointing to a website.

As a result, most webmasters have realized the importance of finding partners to link to their Internet business.”

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Search Engines Get Personal (PC World)

“Leading sites explore how to draw on user interests and common queries to serve up custom findings.”

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How To Avoid Being Blacklisted By The Search Engines
(Web Pro News)

“The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings.

Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same.

When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.

Here are a few techniques to avoid, so that your site will not be blacklisted:”

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Common-sense Search Engine Optimization
(High Rankings Advisor)

“For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.

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Live Reports from Search Engine Strategies - San Jose 2004 (Search Engine Watch Forums)

“This week many of the moderators will be at the Search Engine Strategies in San Jose. Some of us will be posting live coverage of the sessions we attend. This thread will be the central location for all announcements about new posts on SES San Jose live coverage.”

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Fake spyware removal programs disabling PCs
(ctnow) [free registration required]

“The problem has been around for a while, but in recent months, has grown so bad that it has become far easier to fall for bogus products than to find the real thing, according to Eric L. Howes, a university of Illinois graduate student who runs the definitive Web site to evaluate bogus spyware eliminators ( Spyware Warrior )

His site lists more than 75 such programs, with new ones every day. There are even phony "review" sites that rate bogus programs, and either ignore or downgrade the legitimate ones.”

“How do you know what you're downloading? The typical hysterical pitch by a dubious vendor lets you download a program for free, then scans your hard drive for problem software. Invariably, it finds at least a dozen, or even hundreds of files that represent "severe" infections.

To get rid of them, however, you have to pay by credit card.”

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From More Than 7,000 Sources, Just a Dozen Account for Most Google News Stories? (Digital Deliverance)

“For some unofficial Web sites that we're launching at several eastern U.S. universities this autumn, we had to find feeds of unusual categories of news stories, the quirky types of stories that are popular on campus. Our initial inclination was Google News, but we analyzed it and were surprised by its predominant choices of news sources.

Although Google spiders more than 4,500 news sources, only about dozen account for the vast majority of stories on Google News. And two of those dozen predominant sources are owned and operated by the U.S. and Chinese governments.”

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Glitches Might Delay Google IPO (E-Commerce News)

'Given the lack of institutional bankers lining up demand in advance, it is just impossible to tell what demand will be,' said Barry Nalebuff of Yale. 'I think the delay will be bad. There is the chance that this whole thing will boil over and people will start to feel it's all hype.'

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Survey: What Is America Searching For?
(Web Pro News)

“A new survey from the MSN and Harris Interactive reveals that these days, Internet users in the United States are quite likely to turn to a search engine in their search for themselves.”

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Danny Sullivan Speaks On SEMPO Controversy
(Web Pro News)

“Last year's SES San Jose marked the launch of the Search Engine Marketing Professional Organization, commonly known as SEMPO.

Now, with the one-year anniversary rapidly approaching and the 2004 San Jose conference just days away, critics are stirring up controversy.

In a recent article, Michael Grehan dared to criticize the organization. "Who needs SEMPO?" the Smart Interactive CEO asks.”

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Web Users Love Search Engines (Search Engine Journal)

Majority of Users Prefer Search Engines
for Fast Information

“Over two-thirds of those polled by Harris Interactive and MSN feel Web searches are the fastest way to find information, though what they are searching for varies widely.”

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Mozilla Gains on IE (PCWorld)

Yahoo Search Gains on Google (PCWorld)

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MyDoom Variants Continue To Emerge
(Information Week)

“MyDoom.m and MyDoom.o put security experts on high alert and were both SMTP-based mass-mailing worms which attempted to fool users into opening the E-mails in which they arrive by mimicking returned mail notifications.

Common subject-line headers include "delivery failure notification," "status," "delivery reports about your E-mail," and "returned mail: see transcript for details," according to security experts.

Mydoom, Zindos, and Doomjuice Worm Removal Tool
(Microsoft)

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Price Joins Search Engine Watch (Virtual Chase)

“(2 Aug) Danny Sullivan announces that Gary Price has joined Search Engine Watch as news editor. Gary's ResourceShelf blog will continue to provide news and commentary on information and library-related issues.”


Former About.com Search Guide Assumes Editorial Post at Search Engine Guide (Search Engine Guide)

“Columbus, Ohio (June 17, 2004) – Search Engine Guide, a leading online search engine marketing and consumer search news publication, today announced the appointment of former About.com Web Search Guide Jennifer Laycock to its editor-in-chief position. Laycock will drive the creation of consumer-focused content, including industry news, product reviews and how-to guides, to support Search Engine Guide's educational scope.”

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Google's Patrick Keane Afraid of Search Engine Optimizers (Search Engine Lowdown)

“Google's head of sales advertising, Patrick Keane, just finished a presentation here at AD:TECH. … However, Patrick Keane was asked about whether SEO companies can really help a company to get better positioning on Google and the search engines [tick...tick].”

“Patrick basically replied that there is no way to improve your rankings on Google and that any claims by a SEO company were false. [tick...tick] He suggested that a few simple "design changes" were all that could be done and that a SEO firm wasn't needed. [tick....BOOM!!!!]”

“Please, please, someone, anyone at Google, take Mr. Keane aside and quietly remind him that search is not just about paid search and agencies.”

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Sir Tim Berners-Lee gets cash for inventing web [sic]
Receives €1m Millennium Technology Prize

“Web inventor Sir Tim Berners-Lee has received some cash to go with the glory of this year's award of a knighthood.

He is the first recipient of the €1m Millennium Technology Prize awarded by the Finnish Technology Award Foundation, which is the world's largest science prize.”

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Achieving A Top Ten Placement (Web Pro News)

“Achieving a top ten placement in the search engines can be compared to being invited to a party for the elite. Only the best of the best optimized web sites get to be in the top ten. While many may still agree that this is the truth, one needs to understand the entire picture. How much does Page Rank or Site Rank have to play in the picture of getting invited to the Search Engine's Top Ten party?”