Yahoo! playing both sides of the spyware issue
"Unfortunately, it turns out that Yahoo! has decided to set the toolbar to ignore all so-called "adware". The toolbar forces the user specifically to set it to seek out adware.
The reason for this decision appears to be the business relationship between Overture, which is owned entirely by Yahoo!, and the Claria corporation, which creates and distributes Gator. As it turns out, Yahoo!, through Overture, provides 31% of Claria's entire annual revenue."
"A Yahoo! spokesperson tried to deflect the issue by stating that they use Pest Patrol's antispyware technology, which itself makes a distinction between "adware" and "spyware". However, Pest Patrol's software does not ignore "adware" either by default or as an option. This change was made entirely by Yahoo!"
"Yahoo! is playing both sides of the issue, with users caught in the middle."
Yahoo Plays Favorites with Some Adware (eWeek)
New Yahoo Toolbar Does Not Default Scan For Adware
(Web Pro News)
Adware Advertisers Catch Legal Fire (DMNews)
“Several Internet advertisers have been hit with lawsuits over their use of desktop software applications serving their ads in a new tactic to fight the spread of advertising through desktop software programs. “
“Claria claims it has more than 425 advertisers including FTD.com, Orbitz and NetFlix. WhenU reports about 400. 180Solutions, which is being sued in the eDiets case, has 6,000 advertisers.”
“Adware makers have increased their reach. Claria claims 43 million computer users have its ad software, which is bundled with popular file-sharing program KaZaA; WhenU reports 30 million; and 180Solutions boasts 31 million.”
“Given the litigation, some advertisers have reconsidered their dealings with adware makers like Claria and WhenU.com.”
"I think the trend is for the victims of pop-up advertising to sue the advertiser directly rather than the companies that are delivering the pop-up ads," said Terence Ross, the lawyer for Weight Watchers and the lead attorney in many cases against adware makers and their advertisers.”