Bungled Search Engine Optimization - Cleaning Up the Mess (Search Engine Watch)
“Shari Thurow described a "mess" she had to clean up for a large medical
portal site, MedicineNet.com. MedicineNet is an online health care media
publishing company with over 22,000 pages of content. They are the
publishers of Webster's New World Medical Dictionary from Wiley.
The site receives over 1.5 million unique visitors per month.
"Actually, when MedicineNet first came to me, I had a difficult time
believing that their site had been banned in Google; the content was
too good," she said. "Most of the time, a site will disappear from the
search engines due to a technical reason, such as a spider requesting
pages from a server during the time a server is being rebooted or upgraded."
What she found was that MedicineNet had actually been banned at
Google due to the optimization strategies from previous marketing firms.
"These other firms purchased over 90 different domain names and tried
to get all of these domains listed in the directories, even though these
new domains had identical content to the main MedicineNet site," she said.
"Well, Google discovered this due to the cross-linking structure, and sure
enough, the site was banned."
To get MedicineNet back in Google, Thurow fixed the problems and
communicated to Google that MedicineNet had followed all of the guidelines
for inclusion into their index. She then asked that the site be respidered.”