Sunday, February 29, 2004

How to Jump on the Blogging Bandwagon (Site Pro News)
Blogging: The Next Wave (TCS: Tech Central Station)

Saturday, February 28, 2004

NASA test Interplanetary Internet (I.T. Vibe)
International Interplanetary Networking Succeeds (NASA)

Friday, February 27, 2004

Link Popularity --- Its Role And Importance In Getting Top
Search Engine Rankings (Web Pro News)


“Link Popularity” – these words may have caught your attention
several times while you have been searching the Internet for
tips on optimizing your website for top search engine rankings.

Link popularity means popularizing a particular link of a website
by increasing the number of websites that link to that site.

Nowadays link popularity is being considered to be the most
important step of the search engine optimization process.

You cannot imagine getting good ranks in the top search engines
especially Google without following an effective link popularity plan.”

Thursday, February 26, 2004

GOOGLE STUFF

The Google "monopoly": is it really a cause for concern? (IT Analysis)
Lies, Damned Lies, and Google (Media Bistro)
Google Grumbles (eWeek)
The Complete Guide to Googlemania! (Wired)
Yahoo! Vs. Google: Algorithm Standoff (Slashdot)
Yahoo Tries To Out-Google Rival in Search Engine War (MENAFIN)

Wednesday, February 25, 2004

Spy Stoppers (PC Magazine)
An excellent article about what is spyware and tools to remove it from your computer
Via BeSpacific

Tuesday, February 24, 2004

One in Three Americans Use a Search Engine, According to Nielsen//NetRatings
Americans Frequent Search Engines (ADWEEK)
Google tops the search charts (News.Com)

Monday, February 23, 2004

The Google Guys (ABC NEWS)
“Larry Page and Sergey Brin Founded
World's Most Popular Search Engine”

Sunday, February 22, 2004

Google, Yahoo Revving Up Search Engine (CRN)
“Google and Yahoo are revving up their online search engines
as the once-friendly business partners shift gears and prepare
for what promises to be a fierce rivalry.”

Saturday, February 21, 2004

Easy Power Searching with Google (Search Engine Watch)
Soople is an elegant control console for Google's many powerful advanced features,
bringing them all together in a well-designed, easy to use interface.”

Google Ultimate Interface (Fagan Finder)
"An all-in-one interface combining all of the Google tools
with all of their options on one page."

Friday, February 20, 2004

What's Your Google Number (HR.com)
“OK, OK, I know you can’t wait. Go to www.google.com and enter your name within double quotes.”
“The total pages found is your Google number.”
“If your Google Number is around…”

Googlism.com will find out what Google thinks of you, your friends or anything!

Thursday, February 19, 2004

Yahoo dumps Google search technology (News.com)
“Yahoo dropped Google as the default search technology provider for
its U.S.-based sites late Tuesday, signaling the beginning of the end
for the Web's most high-profile marriage of convenience.

The change occurred at 9:30 p.m. PST Tuesday when Yahoo relaunched
the search properties for its U.S.-based sites, including its Yahoo.com
flagship home page. Yahoo replaced Google's results with its own
Yahoo Search Technology, which combines an array of recently
acquired search technologies, such as Inktomi and commercial
search provider Overture Services. Yahoo also owns AltaVista
and the Web search technology of Fast Search and Transfer.”

WATCH OUT GOOGLE!

Wednesday, February 18, 2004

The 10 Commandments to Successful SEO (Rank for Sales)
The 10 Do's and Don'ts of Search Engine Optimization (Li’l Engine)
Seven Steps of Search Engine Optimization (Market Position)
Why SEO Is A Science As Well As An Art (Li’l Engine)
Organic SEO: Patience For Long Term Ranking Results (Li’l Engine)
Search Engine Optimization for Good Rankings (Search Engine Journal)
The Importance Of Usability & Search Engine Optimization (Li’l Engine)
Website Usability & Search Engine Optimization (Search Engine Journal)
Why Do I Need To Hire A Search Engine Optimization Company? (Li’l Engine)
Get Organized - Adopt A Naming Convention (Li’l Engine)
19 common mistakes that prevent your Web site from showing up on search engines (Promotion World)
You Could Be Hiding Your Site From The Search Engines! (Li’l Engine)
Search Engine Listings: Can Spiders Crawl Your Web Site? (Li’l Engine)

Tuesday, February 17, 2004

4,285,199,774 web pages. That’s how many Google searches. (From 3,307,998,701.)

AlltheWeb currently searching 3,151,743,117 web pages.

Google Announces 6 Billion Item Index (Web Pro News)
"The 6 billion “items” included in the Google web index are
comprised of 4.28 billion web pages, 845 million Usenet
messages, several information pages related to books, and
an image index that has doubled to include over 880 million images."

Monday, February 16, 2004

For Google, IPO Delay Could Be Costly Move (Investors.com)
“A Google initial public offering has reportedly been in the works for
some time. But rumors emerged last month that the IPO would be
delayed. Chief Executive Eric Schmidt reportedly told a group of
investors in London the company had no immediate plans to go public.

With Yahoo, Ask Jeeves Inc. (ASKJ) and others reporting record profits
and revenue, delaying the offering would be a huge mistake, says Chris Winfield,
president of 10E20 LLC, an Internet marketing and Web development firm.

"It would be a terrible move by Google," he said. "They have a small window of
opportunity because right now they are a search engine that everyone wants to use."

Sunday, February 15, 2004

FTC To Consumers: 'Do Not Mail' Site Is Bogus (Tech Web)
“The Federal Trade Commission (FTC) on Thursday warned consumers
[ Sham Site Is a Scam: There Is No “National Do Not E-mail Registry” (FTC) ]
not to hand over their e-mail addresses to a site posing as a national anti-spam 'do not mail' registry.

The site, which as of Thursday mimicked the look and navigation of the FTC's somewhat
similar Do Not Call Registry -- the service that lets Americans register their phone numbers
to stymie telemarketers -- is a scam, said the FTC in a statement.

"This site may be a ruse to collect valid e-mail addresses to sell to spammers.
The result could be even more spam for consumers who sign up for this 'registry,'
the FTC said. "Or it may be even worse. Some scammers have collected information
through bogus web sites like this one that mimic those of legitimate organizations,
and then used the information to commit identity theft.

There is no such thing as a national Do Not Mail Registry, added the FTC.”

Saturday, February 14, 2004

Google spurns RSS for rising blog format (CNET News.com)
“Google's Blogger service is bypassing Really Simple Syndication in
favor of an alternative technology, a move that has sparked more
discord in a bitter dispute over Web log syndication formats.”

“The search giant, which acquired Blogger.com last year, began
allowing the service's million-plus members to syndicate their online
diaries to other Web sites last month. To implement the feature,
it chose the new Atom format instead of the widely used, older RSS.”

Friday, February 13, 2004

A new Google dance has just started (Search Engine Journal)

Thursday, February 12, 2004

MyDoom.C Slams Into Microsoft.com (eWeek)
“A stripped-down version of the MyDoom worm, a k a Doomjuice, on Monday
spread through network backdoor and attacked Microsoft's Web site.”

“But unlike the two previous versions of MyDoom, this third variant does not
spread via e-mail, nor does it install a backdoor on infected machines or have
a kill date, according to an analysis done by Ken Dunham...”

Wednesday, February 11, 2004

Industry Awards and Accolades for Google (Google Press Center)
Wow!

Tuesday, February 10, 2004

Search Engine Wars: MSN + Google = Netscape (Internet Search Engine Database)
Search Engine Wars - Innovate To Survive in 2004 (Internet Search Engine Database)
Search engine competition (IT-Analysis)

The scoop on spyware (Computer World)
Top Applications bundling Spy Ware and Ad Ware (Custom Toolbars)
Inside Spyware: A Guide to Finding, Removing and Preventing Online Pests (Intranet Journal)
Adware, Spyware and other unwanted "malware" - and how to remove them (Counterexploitation)
An Easy Way To Deal With Email Viruses And Worms (iNFObARREL)
Firewalls - the other protection that your computer needs (Pencil Dude )

Monday, February 09, 2004

4th Annual Search Engine Watch Awards
By Danny Sullivan, Editor & Chris Sherman, Associate Editor

One comment before listing the results:

It really surprises me that Dogpile won in the Best Meta Search Engine category.
I think that ez2Find is way better than Dogpile. At least that’s my opinion after
checking more than 200 MSEs, including - obviously - Dogpile. See, my article:
The Meta Search Engines: A Web Searcher's Best Friends

As a reminder ez2Find won last year:
* Honorable Mention in 2002 Search Engine Watch Awards, and
* Best metasearch site by THE PANDIA AWARDS 2002

You will see that Dogpile – in my article - is listed as an “unimpressive” meta search engine.

Vivisimo deserves a second place – same place as in my article - but Mama –
another “unimpressive” MSE in my article - won Honorable Mention? C’mon guys!

Other than that, everything is cool.

“The Search Engine Watch Awards recognize outstanding achievements in web searching.
The winners for accomplishments during 2003 are below:


Outstanding Search Service
Winner: Google
Second Place: AllTheWeb & Yahoo
Honorable Mention: Ask Jeeves

Best Meta Search Engine
Winner: Dogpile
Second Place: Vivisimo
Honorable Mention: Mamma

Best News Search Engine
Winner: Google News
Second Place: Yahoo News
Honorable Mention: AltaVista News & Daypop

Best Image Search Engine
Winner: Google Images
Second Place: AltaVista Images

Best Shopping Search Engine
Winner: Yahoo Shopping
Second Place: Froogle & Shopping.com
Honorable Mention: Kelkoo, BizRate & mySimon

Best Design
Winner: Google
Second Place: Yahoo & AllTheWeb

Most Webmaster Friendly Search Provider
Winner: Google
Second Place: Yahoo
Honorable Mention: Inktomi & AllTheWeb

Best Paid Placement Service
Winners: Google AdWords
Second Place: Overture
Honorable Mention: FindWhat, Espotting & Mirago

Best Search Toolbar
Winners: Google & Groowe
Second Place: Alexa
Honorable Mention: Copernic Agent

Best Search Feature
Winner: Google Definitions & AllTheWeb URL Investigator
Second Place: Google Calculator & AllTheWeb Calculator
Honorable Mention: Google Web API & Ask Jeeves Dictionary Search

Best Specialty Search Engine
Honorable Mention: Internet Archive, Scirus & Google Groups

Sunday, February 08, 2004

Most people use 2 word phrases in search engines according to OneStat.com (OneStat.com)
“The 7 most used word phrases in search engines on the web are:
1. 2 word phrases 32.58%
2. 3 word phrase 25.61%
3. 1 word phrases 19.02%
4. 4 word phrases 12.83%
5. 5 word phrases 5.64%
6. 6 word phrases 2.32%
7. 7 word phrases 0.98%”

Saturday, February 07, 2004

Spyware cures may cause more harm than good (CNETAsia)
“Web surfers battling "spyware" face a new problem: so-called spyware-killing programs
that install the same kind of unwanted advertising software they promise to erase.”

“Like viruses, adware and spyware programs can sneak into a user's computer hard drive
with little or no warning and can hide their tracks in ways that make it difficult for even
the most sophisticated computer users to find and permanently delete.”

“The effects of spyware and adware programs vary. Some spyware programs run
quietly in the background, sometimes capturing what a computer user types or
what Web sites are visited. Some of these applications, which are called
keystroke loggers, are so potent that they can record user names and passwords
for the most closely guarded Web sites, including online banks.”

“One such tool facing allegations of abuse is SpyBan, an antispyware program
that has been downloaded some 44,000 times in the last four months, according
to Download.com, a software download site owned by CNET Networks, the publisher
of News.com. Download.com removed the software this week, noting that SpyBan
had failed to disclose and explain all the software components included in its
installation, a violation of the Web site's policies.”

“A small army of angry Web users has set up a network of Web sites where
they post reports of antispyware programs said to prey on consumers by
installing offending files. Some of these charges could get a hearing soon,
as public-interest group The Center for Democracy & Technology plans to
file complaints with the Federal Trade Commission against specific companies.”

Friday, February 06, 2004

Interesting Google Tool: SearchGrid (ResearchBuzz)
“Ever wondered how various combinations of search words can change your result count?
Now you can find out with an interesting Google tool called
SearchGrid (http://blog.outer-court.com/search-grid/).

“To use the grid, fill out the search words you want to check along the top and
side of the grid. Then for each cell in the grid SearchGrid will search for the terms
*as a phrase*. (In other words, if you search for "coolest" in one column and
"new car" in the other, SearchGrid will search for the phrase "coolest new car".)

“In each cell in the grid you'll get the number of search results for that particular
phrase as well as information on the first result.Since the words are being searched for as
a phrase, you have to be careful about the query words you use, but this is interesting.”

Thursday, February 05, 2004

MarketingSherpa's Marketing Wisdom 2004 Report Features 99 Real-Life Stories & Tips from Marketing, Advertising & PR Pros [is now available free of charge online] (Business Wire)

“MarketingSherpa's second annual 'Marketing Wisdom Report' is now available free of charge online at http://wisdom.marketingsherpa.com.

Topics covered in the Marketing Wisdom Report include:
-- Search engine marketing
-- Public relations
-- Email Marketing
-- How to improve ad agency business
-- Web site design tests
-- Traditional (offline) marketing
-- Career growth tips”

Wednesday, February 04, 2004

Google: Pilot Your Own Web (DigitalJournal.com)
Long but excellent article.
[Via SearchEngineLowdown.com]

Tuesday, February 03, 2004

What Did Google Mean? (WebProNews)
“Sparks of Controversy. There was a substantial amount of controversy in the
WebProWorld forums regarding what Marissa Mayer, the Director of Consumer
Web Products at Google, told me at the Search Engine Strategies Conference
in Chicago last week. She said, "If you dropped in rankings, go back and look
at who you linked to and who's linking to you. If any of these people are using
spam techniques, they're the reason your site no longer appears on Google."

“The subject of controversy here, as you can probably guess, is whether Google
really is penalizing websites based on what sites are linking to them - a factor
that is often beyond the control of website owners. This is a concern because if
Google uses this method to determine a site's rank then your competitors could
easily sabotage your site's ranking by linking to you from spam sites.”

Monday, February 02, 2004

New search engine taps into social networks (Boston.com)
“Eurekster gets results like a normal search engine but ranks them according
to the interests you and your friends have shown through past searches.

For example, if many people in a social network use Eurekster to seek
information about the Boston Red Sox, the websites they visit most
will rise to the top in future Red Sox searches.

Eurekster also lists queries that members of your social network have made –
although it doesn't say who made them -- and recent websites they have visited.”

Sunday, February 01, 2004

What's wrong with "adware?" (Business Know-How)
“Plenty! First, so-called "adware" software watches your surfing habits
and extracts and records information about where you've been and what
you looked at, how long you look at it, and what you buy. Second, adware
is a parasite. It "lives" (makes money) by selling ads to cover up sites the
adware company doesn't own and doesn't buy advertising from.
In essence, it sucks the life out of sites it covers up with its own ads.”

“So, even if you don't personally mind having a program on your computer
that spies on where you go on the web, reads information from your hard disk
and uses that information for its own personal gain, consider what adware
does to the websites of hard-working small business owners like you.
Oh, and don't forget that what the adware does to your ability to surf the net.
In addition to displaying annoying popups and unders on sites you visit, they can
sometimes display so many popups that they eat up systems resources and
crash some computers.”