The Coming Search Engine War, part 1 and 2 (ClickZ)
“Google is the king of search. There, I said it. It's good to be king, but,
as Netscape learned, it's often hard to stay king. Microsoft is making
rumblings it intends to launch its own search engine and join this battle.
Google and Yahoo! should be concerned.
Yes, Microsoft already operates a search site at MSN.com, but it's
powered largely by partners -- LookSmart, Inktomi and Overture.
Microsoft believes it can build its own algorithmic and PPC search
interface and take on Google head-to-head. The outcome of this battle
will impact Web marketing profoundly, to say the least.”